Unlocking Success: Navigating the RC Show with Branding & Buzzing’s Expert Tips

Unlocking Success: Navigating the RC Show with Branding & Buzzing’s Expert Tips

At our marketing agency, Branding & Buzzing, we firmly believe in the power of industry gatherings to drive innovation, collaboration, and meaningful connections beyond the confines of restaurant walls. Over the years, we’ve had the privilege of sharing insights alongside celebrity chefs and industry experts at various presentations. For us, the annual RC Show is a non-negotiable event where professionals converge to engage with the latest trends and advancements in the field. Here’s why attending this event is essential for anyone in the industry. We even reviewed the show back in 2016 for our blog



Restaurateurs attend the RC Show in Toronto, Canada, for several reasons. Firstly, the RC Show stands as a premiere event in the foodservice and hospitality industry, providing invaluable opportunities for networking with peers, suppliers, and experts. By participating, restaurateurs can stay with emerging trends, innovations, and best practices that can help their business operations and offerings. The RC Show hosts educational sessions, workshops, and presentations by industry leaders, offering restaurateurs insights and knowledge to sharpen their skills and maintain competitiveness. The RC Show serves as a platform to explore a wide array of products, services, and technologies pertinent to the restaurant industry, enabling restaurateurs to discover new suppliers, equipment, and ingredients that could elevate their businesses – HANDS ON. Overall, attending the RC Show proves to be a worthwhile investment for restaurateurs seeking to remain informed, inspired, and connected within the dynamic foodservice industry.

Attend Panels
1. you learn
2. you can rest your feet
3. you meet people

Check out this panel we hosted in 2017

Our agency’s active involvement in the show underscores our commitment to the event’s significance. With over 15 clients attending in various capacities and four booths designed and executed for clients over the years, we’ve established ourselves as integral participants. Additionally, our agency has hosted three panel discussions covering topics ranging from social media advice to expanding business horizons beyond physical locations.

To optimize your experience at the RC Show and ensure you make the most of what it offers, here are some helpful tips:

1. Plan Ahead:

Review the event schedule and map out key exhibitors, sessions, and activities you want to prioritize, creating a personalized itinerary for efficient use of your time.

2. Arrive Early:

Beat the crowds by arriving early, especially on the first day, allowing ample time for exploring exhibitors and engaging without feeling rushed.

3. Take Breaks:

Pace yourself throughout the day by scheduling short breaks to rest, recharge, and grab a bite, preventing exhaustion and maximizing productivity.

4. Network Strategically:

Seize networking opportunities to connect with industry peers, suppliers, and experts, fostering valuable relationships and potential collaborations.

5. Stay Focused:

Maintain focus on your priorities to avoid feeling overwhelmed by the plethora of offerings, balancing exploration with goal-oriented engagement.

6. Utilize Technology:

Leverage event apps or digital resources provided by RCSHOW for real-time updates, maps, and exhibitor information, facilitating seamless navigation and access to resources.

7. Take Notes:

Carry a notebook or utilize note-taking apps to jot down key insights, ideas, and contacts, aiding retention and post-event follow-up.

8. Follow Up:

After the show, invest time in following up with contacts, reviewing notes, and exploring leads or opportunities that emerged, translating insights into actionable strategies for business enhancement.


Lastly, for maximum comfort during your visit, prioritize wearing comfortable shoes. The RC Show boasts some of the most comfortable carpeted floors among all shows, recognizing the need for comfort, especially for those who spend long hours on their feet. Sean Beckingham, Partner at Branding & Buzzing, boasts about this, having logged over 200,000 steps at the show.

Let’s make this year’s RC Show an opportunity to explore, connect, and discover innovative products together!

FLASHBACK to our panel in 2016