The Jarritos Canada Luchador Cross-Canada Tour was a standout marketing campaign conceptualized and executed by Branding & Buzzing to help Jarritos expand its footprint across Canada. The campaign celebrated the brand’s Mexican heritage by combining cultural storytelling with on-the-ground activation to build strong connections with...
Why Using a Mascot Works: The Case of Jarritos’ Luchador In today’s fast-paced marketing world, brands need to cut through the noise and make a lasting impression. One way to do this? A mascot. Mascots have a unique ability to humanize a brand, create emotional connections,...
At our food marketing agency, we understand the excitement and anticipation that comes with a major announcement. Whether it's the launch of a groundbreaking product or the addition of a new board member, getting the word out is crucial. The question is: how do you...
Embarking on successful sales campaigns requires a strategic approach backed by validated best practices. As your trusted food and beverage marketing agency, we present to you a comprehensive plan featuring Meta's proven strategies to enhance the performance of your future sales objectives. Dive into the...
Stay in the loop with the latest Instagram updates! Check out three cool features on Instagram Reels that food marketers and restaurants can start using right away. 1. Get Creative with New Reels Editing Tools Instagram is making it easier to create awesome videos with new editing...
Would you be able to name every type of logo on the spot? There must be millions of styles, right? WRONG But before we break it down what is a logo? A logo is a symbol or design used to identify a company or organization, as well...
You don't need expensive equipment or a lot of time to create engaging and creative ads. We have given you a starting must have list. Here are some tips to enhance the effectiveness of your creative: 1. Opt for vertical videos: Since most people hold their...
Celebrate with us as we share some exciting news from one of our client's esteemed members! Old Forester, owned by Brown-Forman and a proud member of the Distilled Spirits Council of the United States AKA CHEERS! (a valued client of Branding & Buzzing), has unveiled...
Welcome to Part One of our Instagram Paid Partnership series. In this segment, we'll discuss the significance of paid partnerships. At Branding & Buzzing, we have been collaborating with influencers since 2011, back when they were known as "tweeters." Now, our influencer marketing program emphasizes compensating...
Choosing the right logo for your restaurant can be a crucial decision as it is an essential element of your brand identity. The world's most recognized logo is probably the "Golden Arches" of McDonald's. It is estimated that over 90% of the world's population can recognize...
In the intricate web of the food industry, there are unsung heroes who ensure that the products we love reach our tables seamlessly. These heroes are the distributors, the silent yet pivotal players who connect producers to consumers. Today, we want to shine a spotlight...
Since 2018, our agency has been awarded the opportunity to participate in the Market Access Program (MAP), a vital initiative led by the United States Department of Agriculture (USDA). This program, among many others offered by the USDA, plays a pivotal role in supporting U.S....
In today’s digital age, where social media platforms provide a powerful stage for personal branding, becoming a cocktail and alcohol influencer offers an exciting way to share your mixology passion and expertise. From crafting innovative cocktails to creating mouthwatering content, Canada’s vibrant bar scene is...
We recently delved into the insights provided by Hootsuite's new digital report, and we're excited to share the distilled highlights with you. As we navigate the ever-evolving landscape of social media, it's clear that 2024 is all about embracing AI, strategically choosing social platforms, and...
As enthusiasts of the food and beverage world, there's a particular joy that sweeps over us when a beverage takes center stage, especially when it's a classic cocktail. Today, we're delving into the world of the Boulevardier, a captivating concoction that has been making waves...
Hey Bar Rockstars! 🍹🎉 Guess what? The holiday season is creeping up, and if you're a bar owner or manager, you're probably gearing up for the wildest time of the year. But hold on, we know it's not all jingle bells and joy – there's the...
In the realm of food and beverage, where presentation and taste go hand in hand, your brand's identity is paramount. Whether your offerings exude the street food's casual charm or the elegance of high-end cuisine, consistent communication is the key to making a lasting impression....
Are you a creative with a passion for storytelling and a knack for crafting captivating content? If so, we have an exciting opportunity for you to join forces with several of our clients' brands. We're on the lookout for talented content creators who can work...
The holiday season is just around the corner, and for food and beverage marketing, it's one of the most significant times of the year. Whether you're a food brand trying to stand out on the shelves or a restaurant aiming to fill your holiday bookings...
Pizza, the universal comfort food, has been captivating taste buds worldwide for centuries. Its versatile nature allows for countless variations, but one topping stands out among the rest, sparking debates and heated discussions: pineapple. Loved by some and reviled by others, pineapple pizza has carved...
Meta is always changing. As a food company, your primary focus should be on cooking up recipes, not getting lost in the ever-evolving world of AI ads. However, the landscape demands a strong online presence, and that's where a ‘seasoned’ (pun intended) food marketing agency...
In recent years, "media responsibility" has emerged as a critical focus for food businesses and brands in Canada. This concept intertwines with essential topics such as safety and expression, diversity, equity and inclusion, privacy, transparency, sustainability, and responsible business practices. The food marketing industry is...
When it comes to marketing, great storytelling is essential to connecting with customers. Consumers nowadays are smarter and they know whether brands are genuinely making an effort to build relationships with them. Sharing compelling stories and messages strengthens your brand’s relationship with your target audience. Here...
In the world of content creation, there's a vast ocean of possibilities when it comes to reaching your target audience. From blog posts and videos to social media updates and more, there's no shortage of platforms to share your message. However, one medium that's been...
As the Canadian agency for the Distilled Spirits Council of the USA, it's our passion and privilege to promote American whiskeys to Canadians. Most of our agency friends know that the partners at Branding & Buzzing love traveling to the USA to experience firsthand the...
