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03 Dec Case Study: Elevating Calvados—A Heritage Spirit in the Modern Market

Posted at 13:50h in blog

Case Study: Elevating Calvados—A Heritage Spirit in the Modern Market At Branding & Buzzing, we thrive on transforming the narrative of niche brands into compelling stories that resonate with modern audiences. This case study highlights how we worked to elevate European Geographic Indication Spirits, particularly Calvados,...

03 Dec Cheers American Spirits: Tasting Events in Vancouver and Winnipeg

Posted at 13:11h in blog

Cheers American Whiskey and Spirits: Tasting Events in Vancouver and Winnipeg This summer, Cheers American Spirits hosted exclusive tasting events in Vancouver and Winnipeg, showcasing the best of American craft distilleries. These events were a celebration of innovation and tradition, bringing the rich flavors of American...

27 Nov Breathing in the Buzz: A Look Back at Toronto’s Oxygen Bars

Posted at 13:17h in blog

Breathing in the Buzz: A Look Back at Toronto’s Oxygen Bars By Sean Beckingham, Branding & Buzzing Toronto in the late ‘90s and early 2000s was a city humming and for a moment it was apparent in the oxygen bar craze. If you lived there then—or worked...

25 Nov Why My Instagram Doesn’t Matter (And Why That’s Okay)

Posted at 14:01h in blog

Why My Instagram Doesn’t Matter (And Why That’s Okay) By Sean Beckingham, Partner of Branding & Buzzing As the owner of a marketing agency, people often expect my Instagram to be the epitome of a perfectly curated feed. They assume my profile should look like a Pinterest...

18 Nov The Power of Influencer Marketing: How Our Canadian Campaign Delivered Big Results

Posted at 11:56h in blog

The Power of Influencer Marketing: How Our Campaign Delivered Big Results In today’s digital landscape, influencer marketing has become a cornerstone of effective brand promotion, blending authentic storytelling with strategic advertising to capture the attention of target audiences. At Branding & Buzzing, we recently launched an...

16 Nov Advertorials in Crisis: The Need for Editorial Excellence in Modern Media

Posted at 10:51h in blog

By Sean Beckingham, Branding & Buzzing agency partner In reflecting on my career as a magazine art director and my more recent experiences with media buying at Branding & Buzzing, one thing has become increasingly clear: the essence of advertorials has shifted, and not always for...

09 Nov Reevaluating Marketing Investments: Optimizing for Success

Posted at 11:13h in blog

Reevaluating Marketing Investments: Optimizing for Success In today's dynamic market landscape, it's imperative to assess our marketing strategies not by the volume of our spending but by the effectiveness and allocation of our investments. Recent insights from industry leaders underscore the importance of strategic investment over...

24 Oct Throwback to the 90s: The Must-Have Kitchen Gadgets of the Decade

Posted at 08:13h in blog

The 1990s were an unforgettable decade filled with grunge music, baggy jeans, and the rise of the internet, but our kitchens were also undergoing their own revolution. While we rocked chokers and flannel shirts and tuned into "Friends" and "The Fresh Prince of Bel-Air," infomercials...