3 Reasons Why Taking Creative Risks on Social Still Works According to Sean Beckingham By Sean Beckingham, Co-Founder of Branding & Buzzing We’re back working with one of our very first clients, Toronto Festival of Beer, and this year feels like a reintroduction. With a new identity, a...
Gen Z: The Generation of Moderation (With a Canadian Flavour) At Branding & Buzzing, we’ve long known that beverage trends shift with each generation. But Gen Z isn’t just another consumer group — they’re leading a cultural reset in drinking habits. Whether you’re a Canadian beverage...
Why Trivia Nights Work for Influencer Marketing 1. They Create a Natural Buzz People love showing off their knowledge—and influencers love sharing unique experiences. A trivia night gives them content to post about in real time: stories, reels, behind-the-scenes banter, and competitive fun. And when those questions...
Why Pinterest Is a Powerful Tool for Creative Strategy at a Food Marketing Agency At Branding & Buzzing, a leading food marketing agency based in Toronto, we’re always refining how we collaborate with clients and bring creative visions to life. One tool that’s become an essential...
Why Prince Edward County is Home Base Our agency, Branding & Buzzing, started in downtown Toronto, Ontario and we continue to do work in and around the city. But today, our core team lives and works in the Bay of Quinte region and our office is proudly located...
[caption id="attachment_14154" align="aligncenter" width="900"] [/caption] When food brands change their packaging, they usually communicate it clearly and strategically to avoid confusion and maintain trust. Here are the most common ways they tell their customers: 1. On-Pack Messaging "New Look, Same Great Taste" – a common phrase printed...
Cracking the Instagram Code: Adam Mosseri's 2025 Playbook for Creators At Branding & Buzzing, we're all about serving up the freshest insights to keep your brand sizzling. When Instagram's head honcho, Adam Mosseri, dishes out the latest on how to thrive on the 'Gram in 2025,...
At Branding & Buzzing, we're always on the lookout for Canadian brands that embody the "swalty" ethos—a delightful blend of sweet and salty that tantalizes the taste buds and captures the essence of Canadian culinary creativity. Here are 10 Canadian products that perfectly represent this...
Were You at TFOB in the Past? We Want to Hear From You! 🍻 Hey there! You’re getting this link because you’re a friend of the Toronto Festival of Beer—maybe through someone you know who’s been part of it, or maybe because you’ve been to TFOB yourself...
Why Our Agency Uses CapCut (And Why You Should Too) At Branding & Buzzing, we’ve been using CapCut for a while now, and we’re big supporters of empowering our team to use it for fast, trend-savvy content creation. From event reels to behind-the-scenes snippets, CapCut has...
Move Over, Model. Slide by Actor — Meet the Testimonial Talker, the Content Creator Changing the Game Forget influencers. Forget models. There’s a new content creator in town — and they’re redefining how brands show up online. Introducing the Testimonial Talker. They're part spokesperson, part entertainer, and fully...
5 Things People Are Loving About the New Instagram Edits App At Branding & Buzzing, we're always tuned in to the latest social tools shaping content creation—and when it comes to discovering the next big thing, our own Ruby Castle has a sixth sense for it....
Understanding the Gen Z Shift: Why Low ABV is the New Standard in Canadian Alcohol Marketing At Branding & Buzzing, we work at the intersection of cultural insight and strategic execution for the alcohol industry. As specialists in the space, we are seeing a significant shift...
How Wine Brands Can Use Social Media to Engage the Next Generation of Collectors (and Why Hiring a Beverage Marketing Agency Matters) If you're a wine brand still treating social media as an afterthought, it’s time to rethink your strategy. The next generation of wine collectors—especially...
A Note from Sean Beckingham From time to time, you’ll see personal posts from me here on the Branding & Buzzing blog. These entries don’t always reflect what’s currently happening at the agency — sometimes they’re about my travels, memories from the past, or just things...
We’re Always Learning—So Your Content Always Performs At Branding & Buzzing, part of what you pay for when you work with us isn't just our execution—it's our curiosity. Our agency fees go beyond day-to-day campaign work; they include continuous learning and platform exploration, so we’re always...
BE A TFOB TESTIMONIAL TALKER Hey everyone! We’re celebrating 29 amazing seasons of the Toronto Festival of Beer - and guess what? We want you to help us tell the world. This year, Beerfest is throwing the ultimate Birthday Bash because, let’s be real, you only turn...
📢 CASTING CALL: UGC Content Creator (Behind the Camera) 📍 Location: Toronto (local applicants only)📆 Shoot Date: Half-day during last week of May 2025💰 Paid gig — rate to be discussed based on experience📩 Apply by: May 15th 2025 🎬 CAMPAIGN: TFOB – POV POUR We’re creating a...
Swalty (ˈswɔl-ti) adjective A flavor profile that combines sweet and salty elements in a single dish or snack.Example: "The chocolate-covered pretzels had the perfect swalty balance." A culinary trend that enhances taste by blending sugary and savory flavors, creating a satisfying contrast.Example: "Salted caramel ice...
What Is a Mukbang and Should I Use It for Food Marketing? In the ever-evolving world of food marketing, trends come and go, but some stick around long enough to become powerful tools for brands. One such trend is the Mukbang—a unique video format that has...
The Power of a Simple Gesture In a world of digital everything, sometimes the most meaningful moments come from something as simple as a handwritten note. 💌 We recently had our client send a small gift and a personal note to an influencer—no campaign, no expectations, just...
just in case anyone ever wants to make a seamless carousel and wants to know the dimensions 2-PACK SEAMLESS CAROUSEL Width: 2160 px x Height 1350 px 3-PACK SEAMLESS CAROUSEL Width: 3240 px x Height 1350 px 4-PACK SEAMLESS CAROUSEL Width: 4320 px Height: 1350 px Thanks to our Ruby Castle for...
Looking Back at the Pandemic 5 Years Ago: How Branding & Buzzing Supported Restaurants During Lockdown As we mark the five-year anniversary of the COVID-19 pandemic's onset, it's a moment to reflect on the resilience and adaptability demonstrated by countless businesses, particularly in the hospitality sector....
Instagram is at it again – More Changes! "Instagram just can’t sit still, can it? Another day, another algorithm update that changes the way we play the social media game." Marian Staresinic, Partner at Branding & Buzzing But don’t worry—we’ve got you covered. Let’s break down...
