Sean Beckingham

Food & Beverage Marketing Strategist

Sean Beckingham, Partner & Food & Beverage Marketing Strategist at Branding & Buzzing

I’ve spent more than 15 years helping food and beverage brands figure out how to get people to pay attention — and where to spend their marketing dollars.

As a partner at Branding & Buzzing, much of my work today is strategy.

Brands bring me in to look at what they’re doing, where they’re spending and what they should do next.

Content. Influencers. Paid media. Social. PR. Events. Partnerships.

For a brand spending $150,000–$250,000 a year, the challenge usually isn’t finding more things to do. It’s deciding which things are actually worth paying for.

Sometimes my advice is to spend more. Sometimes it’s to move the budget. And sometimes it’s to stop doing something altogether.

I also write about the work we’re doing, what we’re learning and what I see working in food and beverage marketing.