Celebrating a Milestone: Over 250 Cocktail Content Shoots and Edits Crafted for Our Valued Clients At Branding & Buzzing, we are thrilled to announce a significant achievement in our journey as a leading food and beverage marketing agency. As of 2025, we have successfully edited, shot,...
Mocha is Back: The Colour of 2025 and Its Tasty History As we look ahead to design and fashion trends for 2025, mocha is taking centre stage as the colour of the year. This warm, earthy brown captures a sense of comfort and timelessness that feels...
Between October 31 and January 7, I traveled across North America, hitting Vancouver, Winnipeg, Chicago, and Florida. Each stop was a mix of work, new connections, and memorable experiences. This series will cover the highlights from each place, including learning about the alcohol industry in Vancouver,...
Meet Marian Staresinic: Storyteller, Innovator, and Furry Friend Enthusiast Marian Staresinic is a marketing powerhouse with a knack for bringing brands to life through creative storytelling and strategic thinking. As Vice President of Branding & Buzzing, Marian has been instrumental in helping the agency become a...
Pantone’s 2025 Colour of the Year: Mocha Mousse — A Delicious Hue for Food Marketing Pantone has announced its 2025 Colour of the Year, and it’s a luscious, warm brown named Mocha Mousse. This velvety tone is reminiscent of rich chocolate, frothy lattes, and creamy desserts,...
AI is the Secret Sauce Spicing Up Food Marketing! 🍔🤖 AI is to food marketing what hot sauce is to a taco—essential for making things pop! 🌮🔥 Gone are the days of throwing spaghetti at the wall to see what sticks. Today, AI is the head...
What Would a TikTok Ban in the USA Mean for Canadian Brands? TikTok has become an integral part of social media marketing worldwide, and for Canadian brands, the app is a vital tool to reach younger audiences and drive engagement. However, ongoing discussions about a potential...
2025 Social Media Tip: Safe Zones for Content Sizing As we gear up for a new year, staying ahead of the curve on social media best practices is essential. One often-overlooked aspect of creating standout content is ensuring your designs fit perfectly within the “safe zones”...
Instagram Hacks Every Food Brand Needs to Know Instagram is a feast for the eyes, especially for food lovers. It’s the perfect platform to showcase delicious dishes, innovative recipes, and behind-the-scenes content from your kitchen or food business. But with so many accounts vying for attention,...
Keep your message short. People have a short attention span. Brevity👍....
AI is transforming food marketing by enabling brands to create personalized, data-driven campaigns that connect with consumers more effectively. Here's how AI is revolutionizing the industry: 1. Personalized Recommendations AI analyzes consumer behavior, preferences, and past interactions to provide tailored suggestions. For example: Food delivery apps use...
Unlocking Brand Potential with Rapid-Fire SWOT Analysis At Branding & Buzzing, we specialize in helping brands discover their unique voice and personality. One of our favorite and most dynamic tools for this is our Rapid-Fire SWOT Analysis—an exercise designed to bring fresh perspectives and quick thinking...
Bringing Comedy to the Table with 3 Stooges Poutine At Branding & Buzzing, we thrive on discovering what makes a brand truly unique—and then amplifying it in a way that resonates with its audience. One of our recent projects, working with 3 Stooges Poutine, took...
GMO Apples vs. Naturally Selected Apples: Understanding the Difference When it comes to apples, the choices seem endless. But behind the glossy skin and juicy bite lies a fascinating story of how these apples came to be. In this blog post, through our work with Washington...
Exciting News: Branding & Buzzing Welcomes Washington Apple Commission to Canada! We’re thrilled to announce that the Washington Apple Commission has chosen Branding & Buzzing to represent their incredible brand in Canada! Known for their premium quality and dedication to delivering the freshest, most delicious apples,...
Why Hiring a Creative Agency is the Key to Social Media Success In today’s digital-first world, social media isn’t just about posting content—it’s about creating engaging, scroll-stopping moments that resonate with your audience. While it might seem easy to handle in-house, there’s a compelling case for...
Eggs Around the World Campaign At Branding & Buzzing, we’re proud to highlight the success of our Q2 campaign for Conestoga Farms—a fun and engaging project that celebrated the global appeal and versatility of Conestoga eggs. The Eggs Around the World Campaign brought diverse, culturally inspired...
Case Study: Elevating Calvados—A Heritage Spirit in the Modern Market At Branding & Buzzing, we thrive on transforming the narrative of niche brands into compelling stories that resonate with modern audiences. This case study highlights how we worked to elevate European Geographic Indication Spirits, particularly Calvados,...
Cheers American Whiskey and Spirits: Tasting Events in Vancouver and Winnipeg This summer, Cheers American Spirits hosted exclusive tasting events in Vancouver and Winnipeg, showcasing the best of American craft distilleries. These events were a celebration of innovation and tradition, bringing the rich flavors of American...
Breathing in the Buzz: A Look Back at Toronto’s Oxygen Bars By Sean Beckingham, Branding & Buzzing Toronto in the late ‘90s and early 2000s was a city humming and for a moment it was apparent in the oxygen bar craze. If you lived there then—or worked...
Why My Instagram Doesn’t Matter (And Why That’s Okay) By Sean Beckingham, Partner of Branding & Buzzing As the owner of a marketing agency, people often expect my Instagram to be the epitome of a perfectly curated feed. They assume my profile should look like a Pinterest...
The Power of Influencer Marketing: How Our Campaign Delivered Big Results In today’s digital landscape, influencer marketing has become a cornerstone of effective brand promotion, blending authentic storytelling with strategic advertising to capture the attention of target audiences. At Branding & Buzzing, we recently launched an...
By Sean Beckingham, Branding & Buzzing agency partner In reflecting on my career as a magazine art director and my more recent experiences with media buying at Branding & Buzzing, one thing has become increasingly clear: the essence of advertorials has shifted, and not always for...
Reevaluating Marketing Investments: Optimizing for Success In today's dynamic market landscape, it's imperative to assess our marketing strategies not by the volume of our spending but by the effectiveness and allocation of our investments. Recent insights from industry leaders underscore the importance of strategic investment over...
The 1990s were an unforgettable decade filled with grunge music, baggy jeans, and the rise of the internet, but our kitchens were also undergoing their own revolution. While we rocked chokers and flannel shirts and tuned into "Friends" and "The Fresh Prince of Bel-Air," infomercials...
