Why We Use Influencers and Content Creators in Our Paid Digital Ad Strategy
In the ever-evolving digital marketing landscape, staying ahead means knowing what works and why. At Branding & Buzzing, we’ve been buying paid media since 2015, when Meta first introduced ads, and have learned the nuances of what makes campaigns thrive. One key ingredient? Influencers and content creators.
Why Influencers and Content Creators?
Gone are the days when traditional ads alone could cut through the digital noise. Today, consumers crave authenticity, and they trust people over brands. Enter influencers and content creators—individuals who have cultivated loyal, engaged communities. By working with these creators, we bring relatable voices to the table, making our clients’ brands feel approachable and credible.
Influencers do more than just promote; they create engaging, platform-native content that resonates with their followers. This content serves as a perfect asset for our paid ad strategy, especially when we collaborate on campaigns that combine organic and paid efforts.
How Influencers Fit into Our Paid Ad Strategy
We don’t just work with influencers—we integrate their content seamlessly into our boosting and paid digital ad campaigns for maximum impact. Here’s how we do it:
- Authentic Storytelling at Scale
Influencers have the ability to craft authentic stories around your product or service. These stories, paired with our strategic ad buys, connect with audiences in a way that polished ads often can’t. - Boosting the Right Content
With our Meta Business-level access, we identify which influencer content performs best organically and give it an extra push through paid ads. This approach amplifies reach while maintaining authenticity. - Precise Targeting Meets Personal Connection
Our media buying specialists work hand-in-hand with our creative team and influencers to target the right audience at the right time. Whether it’s geotargeting for local campaigns or interest-based targeting, we ensure every dollar is spent effectively. - UTM Tracking for Measurable Results
Each influencer is assigned a unique UTM link. This allows us to measure inbound clicks, traffic, and conversions tied directly to the creator, ensuring that their efforts (and our strategy) are driving tangible results.
Why Work with Us?
At Branding & Buzzing, we don’t just hire influencers; we work with them as partners. Our media buying team collaborates closely with content creators to ensure every piece of content aligns with campaign goals. Additionally, our Blueprint-certified team knows how to leverage Meta’s ever-changing algorithms to boost your brand’s visibility.
We’ve successfully executed campaigns with influencers across Canada in industries ranging from food and beverage to lifestyle and travel. By combining influencer marketing with targeted paid ads, we’ve helped our clients reach new heights in engagement, traffic, and sales.
A Proven Track Record
From building awareness for craft distilleries to driving traffic for global food brands, our approach to combining influencer marketing and paid ads has proven its effectiveness time and time again. We’re not just media buyers; we’re storytellers, strategists, and innovators.