Navigating Rising Costs: How Restaurants Can Balance Diner Expectations and Profitability The restaurant industry is no stranger to challenges, and over the past year, rising operational costs have put even more pressure on owners. They’re tasked with maintaining profitability, paying staff fairly, and retaining customers who...
🚨 Another update from META! 🚨 Want to optimize for reach? META just shared key insights on how to do it. 📲 Watch this video to learn the best strategies View this post on Instagram A post shared by Adam Mosseri (@mosseri) If reach is your top KPI, don’t miss...
Staying Inspired: How We Keep Ideas Fresh at Branding & Buzzing Coming up with fresh content ideas for clients is a never-ending challenge. Creativity is key, but let’s be honest—sometimes, the best approach is to take a tried-and-true idea and make it your own. At Branding...
How To Turn Reels Attention Into Action At Branding & Buzzing, we know there’s no single formula for creating Reels that grab attention. They can be funny, mesmerizing, or thought-provoking. They can surprise, educate, or introduce audiences to something new—like a must-try restaurant, a trending ingredient,...
Behind the Scenes: How Agencies Work Hard to Maximize Meta Ads for Clients When it comes to running successful ad campaigns, there’s a lot happening behind the scenes that most people don’t see. At Branding & Buzzing, we pride ourselves on staying ahead of the curve,...
Why We Use Influencers and Content Creators in Our Paid Digital Ad Strategy In the ever-evolving digital marketing landscape, staying ahead means knowing what works and why. At Branding & Buzzing, we’ve been buying paid media since 2015, when Meta first introduced ads, and have learned...
Mastering Digital Media Buying on Meta: Why Strategy Matters At Branding & Buzzing, we’ve been leveraging Meta's advertising tools since 2015—when Facebook’s ad platform was still in its infancy. Over the years, we’ve grown with the platform, becoming experts in navigating its complexities, and today, we...
Instagram’s New Photo Sizes: Here’s What You Need to Know Our social media manager, Ruby Castle, is always on the hunt for the newest updates and trends. She tipped off our team about these changes so we could stay ahead of the game—and now, we’re sharing...
Why Hiring a Marketing Agency is the Smartest Move for Your Event In today’s competitive marketing landscape, success requires more than just a great product or service. It demands strategic thinking, creative execution, and a deep understanding of audience behavior. That’s where hiring a marketing agency...
Why Highlight Reels Are a Must-Have for Your Marketing Campaign In today’s fast-paced digital world, capturing and holding attention is no small feat. This is why highlight reels have become an essential tool for marketing campaigns. These short, high-impact videos tell a story, evoke emotion, and...
By Partner, Sean Beckingham Between October 31 and January 7, I traveled across North America, hitting Vancouver, Winnipeg, Chicago, and Florida. Each stop was a mix of work, new connections, and memorable experiences. This series will cover the highlights from each place, including learning about the alcohol...
Exploring TAGby: Revolutionizing Instagram for Foodies and Marketers Alike Instagram has always been a haven for food enthusiasts, with its visually stunning content making us crave everything from drool-worthy burgers to artisanal desserts. But what if the platform could be more than just a space to...
Meta’s New Fact-Checking Policy: What It Means for Paid Ads As digital marketers and Facebook Business Partners, staying ahead of changes to Meta’s policies is essential for running successful campaigns. Recently, Meta announced updates to its fact-checking policy, and this shift has sparked widespread discussions across...
Each partner at Branding & Buzzing asked ChatGTP why people chose our agency. This is what it said...
Marketing VS Branding Marketing is like asking someone on a date. Branding is the reason they say yes. Think about it: marketing is what gets people’s attention. It’s the flashy ad, the catchy email, or the social media post. Take the example of Nike: - Their marketing might get you to...
Between October 31 and January 7, I traveled across North America, hitting Vancouver, Winnipeg, Chicago, and Florida. Each stop was a mix of work, new connections, and memorable experiences. This series will cover the highlights from each place, including learning about the alcohol industry in Vancouver,...
Celebrating a Milestone: Over 250 Cocktail Content Shoots and Edits Crafted for Our Valued Clients At Branding & Buzzing, we are thrilled to announce a significant achievement in our journey as a leading food and beverage marketing agency. As of 2025, we have successfully edited, shot,...
Mocha is Back: The Colour of 2025 and Its Tasty History As we look ahead to design and fashion trends for 2025, mocha is taking centre stage as the colour of the year. This warm, earthy brown captures a sense of comfort and timelessness that feels...
Between October 31 and January 7, I traveled across North America, hitting Vancouver, Winnipeg, Chicago, and Florida. Each stop was a mix of work, new connections, and memorable experiences. This series will cover the highlights from each place, including learning about the alcohol industry in Vancouver,...
Meet Marian Staresinic: Storyteller, Innovator, and Furry Friend Enthusiast Marian Staresinic is a marketing powerhouse with a knack for bringing brands to life through creative storytelling and strategic thinking. As Vice President of Branding & Buzzing, Marian has been instrumental in helping the agency become a...
Pantone’s 2025 Colour of the Year: Mocha Mousse — A Delicious Hue for Food Marketing Pantone has announced its 2025 Colour of the Year, and it’s a luscious, warm brown named Mocha Mousse. This velvety tone is reminiscent of rich chocolate, frothy lattes, and creamy desserts,...
AI is the Secret Sauce Spicing Up Food Marketing! 🍔🤖 AI is to food marketing what hot sauce is to a taco—essential for making things pop! 🌮🔥 Gone are the days of throwing spaghetti at the wall to see what sticks. Today, AI is the head...
What Would a TikTok Ban in the USA Mean for Canadian Brands? TikTok has become an integral part of social media marketing worldwide, and for Canadian brands, the app is a vital tool to reach younger audiences and drive engagement. However, ongoing discussions about a potential...
2025 Social Media Tip: Safe Zones for Content Sizing As we gear up for a new year, staying ahead of the curve on social media best practices is essential. One often-overlooked aspect of creating standout content is ensuring your designs fit perfectly within the “safe zones”...
Instagram Hacks Every Food Brand Needs to Know Instagram is a feast for the eyes, especially for food lovers. It’s the perfect platform to showcase delicious dishes, innovative recipes, and behind-the-scenes content from your kitchen or food business. But with so many accounts vying for attention,...
