Case Study: Nanak Foods – Rasmalai Street Video Campaign
Objective
Nanak Foods wanted to create buzz for their No Added Sugar Rasmalai using real people, real reactions, and a real Toronto street backdrop. The goal was to capture authentic, unpolished moments that would connect with viewers on social media.
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What We Did
Street-Level Approach
We kept it simple and organic — no permits, no big set, no flashy equipment. Our team hit the streets of Toronto, ready to find everyday people willing to try the product on the spot.
Authentic Filming Style
Filmed entirely on iPhones with a gimbal for stability.
Captured clean, natural audio.
Off-camera team member prompted participants with fun, easy questions.
Encouraged people to say the product name (“Nanak No Added Sugar Rasmalai”) on camera to reinforce brand recall.
Sampling & Engagement
We handed out portions of Rasmalai to curious pedestrians, filming their reactions as they took their first bite.
Giveaway Incentive
Worked with Nanak Foods and A&W to offer a giveaway for anyone who provided a testimonial, adding a fun reason to participate.
Full-Day Shoot
We filmed for a full day, collecting a wide range of spontaneous and often hilarious reactions.
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The Result
10 final videos edited for Nanak’s social media.
Over 250,000 organic views across their channels.
Client loved the unfiltered, relatable tone that made the product feel approachable and craveable.
The combination of street energy, authentic feedback, and snackable video edits gave Nanak Foods a campaign that stood out from polished, scripted food ads — and the audience responded.
