From Buffet to Banquet

Mastering Video Marketing Recipes

Make your videos as enticing as a buffet spread! In the world of video content, just serving up videos won’t fill your audience’s appetite. You’ve got to cook up something special to keep them coming back for seconds. Ben Amos, the maestro behind Engage Video Marketing, says too many videos flop because they lack a tasty plan. It’s like trying to bake a cake without a recipe—you might end up with a soggy mess.

According to a survey by the Content Marketing Institute, 60% of marketers feel like they’re missing a secret ingredient for video success. So, what’s the recipe for video glory? It’s not just about sprinkling keywords like seasoning. It’s about cooking up videos that people actually want to watch, share, and devour.

Before you start cooking, you need a recipe. That means knowing your audience, choosing where to serve your videos, and deciding what you want to achieve with each one. Once you’ve got your recipe, you can start spicing things up to suit your audience’s taste buds.

Don’t fall into the trap of chasing views from anyone and everyone. It’s better to have a small group of loyal fans who can’t get enough of your content than a room full of people who won’t lift a fork. Remember, it’s not about the size of the feast; it’s about the flavor.

When setting goals for your videos, think about the journey you want to take your audience on. Are you just introducing them to your brand (the appetizer), building trust and expertise (the main course), or leading them to take action (the dessert)?

Rather than trying to outsmart the social media chefs, focus on creating a meal that your target audience can’t resist. Ben’s got a three-step recipe for cooking up videos that’ll leave your audience licking their plates:

1. Start with a Mouthwatering Opener: Think of your video like a delicious dish. If you don’t hook your audience from the first bite, they’ll move on to the next course. Use tantalizing audio, scrumptious visuals, and tempting text to grab their attention and keep them hungry for more.

– Audio: Just like the sizzle of bacon in a pan, a catchy sound can make mouths water. Start with an unexpected noise or a trending tune that’ll have your audience salivating for the rest of the video.

– Visuals: Show them a feast for the eyes right from the get-go. Whether it’s a close-up of a juicy burger or a panoramic view of a bustling kitchen, give them something they can sink their teeth into.

– Text:  Don’t forget to sprinkle in some seasoning with bold text overlays that tease what’s to come. Use dynamic captions to add flavor and make your message pop.

Bon appétit! With Ben’s recipe, your videos will be the talk of the town. So, fire up the stove and start cooking up content that’ll leave your audience hungry for more!