Turning apple orchards, French heritage & great cocktails into a multi-year Canadian success story. When Calvados Business France asked us to help grow awareness in Canada, we knew exactly where to start: with creators, chefs, and stories that make people feel something. Because Calvados isn’t just...
AI-Discoverable Metadata: What It Is, Why It Matters, and How Brands Should Use It As search evolves beyond keywords and into a world driven by generative AI discovery, brands are entering a new era of visibility. No longer is it enough to “rank” on Google alone....
Meta Replaces “Impressions” with “Views” — What It Means for Your Brand Metrics As Meta continues to evolve its analytics and unify performance tracking across Facebook and Instagram, a key update is now rolling out: “Impressions” are being replaced with “Views.” This change aligns Facebook with Instagram’s...
Part-Time Ad Specialist (Training Included) Branding & Buzzing is looking for a part-time Ad Specialist who’s interested in learning the ins and outs of digital advertising. We’ll start you off with Meta Ads training — the first part is about 20–30 hours of online learning. After that,...
Rise, Griddle & Glory: A Cheeseburger Day Tribute from Branding & Buzzing Today is National Cheeseburger Day — a time to celebrate sizzle, cheese melt, juicy patties, and all the ways we’ve helped clients make burgers more than just food: making them culture, conversation, and craveable...
Case Study: Nanak Foods – Rasmalai Street Video Campaign Objective Nanak Foods wanted to create buzz for their No Added Sugar Rasmalai using real people, real reactions, and a real Toronto street backdrop. The goal was to capture authentic, unpolished moments that would connect with viewers on...
20 MOVES to Win on Instagram Your Guide to Showing Up, Standing Out and Scaling Up [pdf-embedder url="https://brandingandbuzzing.com/wp-content/uploads/2025/08/20-Moves-to-Win-on-Instagram_Branding-Buzzing-.pdf" title="20 Moves to Win on Instagram_Branding & Buzzing"]...
Another week, another Instagram update — but this one’s actually worth your time. Instagram just rolled out a set of new tools that are all about making the app feel more social again. Think: more interaction, more discovery, and more ways for your content to be...
We're Hiring: Digital Ad Specialist (Mid-Level) At Branding & Buzzing, we live and breathe food and beverage marketing—and we’re growing. We’re looking for a mid-level Digital Ad Specialist to join our team and help us drive campaign performance across our client roster of amazing brands. This is...
Here’s how to get your Facebook Pixel code step-by-step: ✅ Step 1: Go to Meta Events Manager Log into your Facebook (Meta) Business Manager account. Go to Meta Events Manager. ✅ Step 2: Create a Pixel Click the “Connect Data Sources” button. Choose “Web” and click “Connect”. ...
3 Reasons Why Taking Creative Risks on Social Still Works According to Sean Beckingham By Sean Beckingham, Co-Founder of Branding & Buzzing We’re back working with one of our very first clients, Toronto Festival of Beer, and this year feels like a reintroduction. With a new identity, a...
Gen Z: The Generation of Moderation (With a Canadian Flavour) At Branding & Buzzing, we’ve long known that beverage trends shift with each generation. But Gen Z isn’t just another consumer group — they’re leading a cultural reset in drinking habits. Whether you’re a Canadian beverage...
Why Trivia Nights Work for Influencer Marketing 1. They Create a Natural Buzz People love showing off their knowledge—and influencers love sharing unique experiences. A trivia night gives them content to post about in real time: stories, reels, behind-the-scenes banter, and competitive fun. And when those questions...
Why Pinterest Is a Powerful Tool for Creative Strategy at a Food Marketing Agency At Branding & Buzzing, a leading food marketing agency based in Toronto, we’re always refining how we collaborate with clients and bring creative visions to life. One tool that’s become an essential...
Why Prince Edward County is Home Base Our agency, Branding & Buzzing, started in downtown Toronto, Ontario and we continue to do work in and around the city. But today, our core team lives and works in the Bay of Quinte region and our office is proudly located...
[caption id="attachment_14154" align="aligncenter" width="900"] [/caption] When food brands change their packaging, they usually communicate it clearly and strategically to avoid confusion and maintain trust. Here are the most common ways they tell their customers: 1. On-Pack Messaging "New Look, Same Great Taste" – a common phrase printed...
Cracking the Instagram Code: Adam Mosseri's 2025 Playbook for Creators At Branding & Buzzing, we're all about serving up the freshest insights to keep your brand sizzling. When Instagram's head honcho, Adam Mosseri, dishes out the latest on how to thrive on the 'Gram in 2025,...
At Branding & Buzzing, we're always on the lookout for Canadian brands that embody the "swalty" ethos—a delightful blend of sweet and salty that tantalizes the taste buds and captures the essence of Canadian culinary creativity. Here are 10 Canadian products that perfectly represent this...
Were You at TFOB in the Past? We Want to Hear From You! 🍻 Hey there! You’re getting this link because you’re a friend of the Toronto Festival of Beer—maybe through someone you know who’s been part of it, or maybe because you’ve been to TFOB yourself...
Why Our Agency Uses CapCut (And Why You Should Too) At Branding & Buzzing, we’ve been using CapCut for a while now, and we’re big supporters of empowering our team to use it for fast, trend-savvy content creation. From event reels to behind-the-scenes snippets, CapCut has...
Move Over, Model. Slide by Actor — Meet the Testimonial Talker, the Content Creator Changing the Game Forget influencers. Forget models. There’s a new content creator in town — and they’re redefining how brands show up online. Introducing the Testimonial Talker. They're part spokesperson, part entertainer, and fully...
5 Things People Are Loving About the New Instagram Edits App At Branding & Buzzing, we're always tuned in to the latest social tools shaping content creation—and when it comes to discovering the next big thing, our own Ruby Castle has a sixth sense for it....
Understanding the Gen Z Shift: Why Low ABV is the New Standard in Canadian Alcohol Marketing At Branding & Buzzing, we work at the intersection of cultural insight and strategic execution for the alcohol industry. As specialists in the space, we are seeing a significant shift...
How Wine Brands Can Use Social Media to Engage the Next Generation of Collectors (and Why Hiring a Beverage Marketing Agency Matters) If you're a wine brand still treating social media as an afterthought, it’s time to rethink your strategy. The next generation of wine collectors—especially...
