Navigating the World of Trade Associations: A Specialist’s Perspective At Branding & Buzzing, we've become specialists in working with trade associations, particularly in the food and beverage industry. The key to successful marketing in this space is understanding that you're often marketing a product, not a...
TikTok's Updated Alcohol Advertising Policy: A Game-Changer for Alcohol Sales and Marketing in Ontario In a significant move, TikTok has updated its alcohol advertising policy, creating new opportunities for alcohol brands to reach their audience on the platform. This update is especially crucial for brands operating...
Why Instagram’s Friend Map Feature is a Game-Changer for Food Marketing Campaigns Social media platforms are constantly evolving, and with each new feature, marketers have a fresh opportunity to engage their audience in innovative ways. One such feature is Instagram’s Friend Map, a new live location...
Navigating the Social Media Maze: The Challenges Agencies Face in Content Creation Sean Beckingham, Agency Partner When I first read the recent article about Instagram's new rectangular layout for the Posts tab, it got me thinking about the ever-evolving landscape of social media and the impact these...
Hiring :: Social Media Manager Are you a hands-on social media pro who can create content, manage campaigns and build community — all while staying on deadline and on brand? Do you love working with influencers and helping brands show up authentically online? Can you juggle...
A Year After Meta's Ban on Canadian News: My Take on the Impact and the Need for Resolution Sean Beckingham One year ago, the Canadian federal government had a significant dispute with Meta, resulting in the social media giant banning Canadian news from its platforms. As someone...
Ontario's Enhanced Support for Cattle Farmers: A Boon for Food Service Operators and Marketing Agencies The Ontario government recently announced increased support for cattle farmers, a move set to benefit both food service operators and marketing agencies. This initiative is poised to bolster the entire food...
Discover the Charm of Calvados: A Taste of Normandy with a Modern Twist Calvados, the apple or pear brandy from Normandy, France, is a hidden gem in the world of spirits. Renowned for its rich history, versatility, and distinctive flavor profile, this spirit has been enjoyed...
Establishing your RTB, KPIs, and ROI for Marketing plan and Strategy In marketing, it's essential to understand the basics that drive success. Three key elements are Reason to Believe (RTB), Key Performance Indicators (KPIs), and Return on Investment (ROI). These help in creating strong campaigns, measuring...
The Ultimate Guide for Food Brands Launching a Restaurant Campaign: The Power of Explainer Videos In today's fast-paced digital landscape, food brands launching a food service campaign must effectively capture the attention of busy restaurant owners and operators. One of the most impactful strategies is creating...
Experience Culinary Excellence at "Flame to Table" with Chef Matt Basile Date: Sunday, August 11th, 2024 Time: 5:30 pm Location: Sand & Pearl, 1705 County Rd 12, Prince Edward County, ON Tickets: $195 per person Purchase your tickets HERE. Branding & Buzzing is thrilled to present a one-of-a-kind culinary event, "Flame...
Maximizing Social Media for Food and Beverage Associations: A Strategic Approach In the dynamic world of food and beverage (F&B), the community thrives on both personal connections and digital interactions. Social media platforms, particularly Instagram, offer a unique opportunity to tell a category’s story, make friends,...
Celebrating Indigenous Trade: A Memorable Experience at the USDA Trade Mission We at Branding & Buzzing recently had the privilege of attending an extraordinary event: the first USDA Trade Mission dedicated to Indigenous products. Representing us at this event was Eric Wood, who shared his insights...
Laptops Down, It's Cocktail Time: Exploring the Manhattan Cocktail [video width="1080" height="1920" mp4="https://brandingandbuzzing.com/wp-content/uploads/2024/07/MANHATTAN-WITH-TEXT.mp4"][/video] In today's fast-paced world, taking a moment to unwind with a meticulously crafted cocktail can be a transformative experience. While there are countless options to choose from, few drinks exude sophistication and timeless appeal...
Why Brands Should Consider Extending Their Brand with Spotify Playlists In today's digital age, connecting with your audience goes beyond traditional marketing channels. Brands need to find innovative ways to engage with their customers, and creating a Spotify playlist is one such creative strategy. Recently, No...
Announcing a New Client: Juicy Wine and Spirits Club. Joins Branding & Buzzing We are thrilled to announce that Juicy Wine and Spirits Club. has become the newest client of Branding & Buzzing, our renowned food and beverage agency. Juicy Wine and Spirits Co. is a...
Influencer Marketing Success: DOLE Canada Campaign Highlights At Branding & Buzzing, we thrive on creating impactful influencer campaigns that connect brands with their ideal audiences. When DOLE Canada partnered with us for an influencer marketing initiative, we knew this would be an exciting opportunity to showcase...
Boost Your Brand with the Grow Ontario Market Initiative In the competitive world of food and beverage marketing, finding innovative ways to elevate your brand can be challenging. Thankfully, the Grow Ontario Market Initiative provides a golden opportunity to secure funding for your marketing endeavors. Coupled...
Elevate Your Media VIP Events with These Top Marketing Strategies! Are you looking to create unforgettable media VIP events that leave a lasting impression? Whether you're aiming to showcase a new product, celebrate a milestone, or strengthen relationships with key media figures, the right marketing strategies...
The Fast Food Phenomenon of 1999: A Look Back The year 1999 was a pivotal time in many ways. It was the dawn of a new millennium, and with it came the anxieties and excitement of Y2K. It was also a time when fast food reigned...
Branding & Buzzing Welcomes New Client: Juicy Wine and Spirits We are thrilled to announce that Branding & Buzzing has partnered with Juicy Wine and Spirits, a dynamic company bringing unique wines and spirits from around the world to Ontario. Utilizing the recently updated consignment program...
Lightweight animation works well for Instagram Reels for several reasons: Engagement: Short, animated content captures attention quickly, making it perfect for the fast-paced nature of Instagram Reels. Engaging animations can boost viewer retention and interaction. Visual Appeal: Animations are visually stimulating and can convey messages...
Do I Need a Food Import License? A Guide for Importing Food into Canada When importing food into Canada, understanding the regulations is crucial for success. If you're asking, "Do I need a food import license?" the answer is likely yes. All food imported into Canada...
Sweet Success: Creating Stunning Content for La Rocca Cakes [video width="1080" height="1920" mp4="https://brandingandbuzzing.com/wp-content/uploads/2024/12/202412051944.mp4"][/video] At Branding & Buzzing, we specialize in bringing brands to life through dynamic content and strategic storytelling. One of our sweetest collaborations has been with La Rocca Creative Cakes, a renowned name in the...
In the fast-paced world of digital marketing, capturing attention quickly and effectively is crucial. This is where micro clips come into play—small, impactful content designed specifically for Instagram Stories and Reels. These snippets are often just a few seconds long but pack a punch in...
