Blog

Over the past few years Toronto’s hospitality industry has revolutionized. Although having a young food scene compared to well-known food cities such as New York and Paris, the industry is emerging. Through industry conventions such as Terroir Symposium they create an educational and inspiring experience that...

Earlier this year, seven Canadian Celebrity Food Bloggers were selected to compete in Thai Kitchen’s Canada-wide recipe challenge to take Global Food Mashups to the next level. In order to discover some truly unique food mashups that anyone can make at home, Thai Kitchen partnered with...

With approximately 1 million visitors weekly, it’s no wonder that Toronto Eaton Centre is one of the busiest malls in city. Although it’s a landmark to many, Ryerson students call it their mini getaway from university classes. Over the course of their Winter Semester, we worked...

It’s a rare opportunity when our clients are able to come together and enhance each other’s brands through one deliciously co-ordinated event. This was precisely what took place at the Delicious Food Show on October 25-27, 2013.    In the spirit of collaboration we were able...

Toronto is our city and we love its multicultural atmosphere. One of our favourite aspects is of course the local festival scene. In April of 2014, our client Samuel Adams had the pleasure of being the beer sponsor for the first annual #YumChaTO Dim Sum...

On February 28th, 2014 the first Annual Grilled Cheese Festival was held at the Roy Thompson Hall in Toronto. Apart from the Samuel Adams Boston Lager being a favourite to pair with the gourmet sandwiches, we also had the pleasure of featuring it IN a sandwich! MELT...

We’re getting a little more eco-friendly with our newest client Partners in Project Green (PPG). They provide critical knowledge, effective programs, and access to a community of like-minded peers. PPG helps businesses in the Pearson Eco-Business Zone unlock collaborative advantage and extract maximum value from pursuing sustainability excellence in the areas...

The birds weren’t chirping and winter coats were still on but that didn’t stop people from going to Toronto Festival of Beer’s Spring Sessions. This past April, Spring Sessions took over the Evergreen Brick Works venue for two days. With the overwhelming lead up and the...

The Olympics may be over, but Canadian pride lives on. Our client, Toronto Eaton Centre, partnered with official Olympic Network of the Sochi 2014 Winter Games, CBC Olympics, to create viewing lounges that allowed guests to stay up-to-date and cheer on the Canadian athletes. During these two...

For the past month, Tuesdays at Fidel Gastro's Lisa Marie have been all about Burgers, Beers 'n BINGO!!! Our client, Samuel Adams Beer, partnered with the Queen West haven to spread the word of having #SamInHand. And what better way to do that than by pairing...

There really is nothing like watching the growth of a client account from the engagement and sense of community, to the increase in followers. For us, this feeling of pride has come sooner than usual with our client, Fresita Canada. The account has been active for...

One of Toronto’s biggest destinations, Toronto Eaton Centre, is buzzing all over Hogtown. From dropping the “The”, to revamping their creative; to entering the social media world (even their tagline has been replaced by a hashtag), they have everyone wanting to go #ToTheCity. Additionally, they've announced...

Forging ideas between chefs, farmers, food producer and academics to explore the possibilities of cuisine. [gallery ids="1279,1283,1281"] Cook It Raw brings together 15 international top chefs in remote areas to explore socio-environmental issues through cuisine. Some chefs to note include Albert Adrià (41º Experience, Barcelona), Ben Shewry...

It may have been a rainy day in September, but foodies alike braved the wet weather and came out to celebrate the 2nd annual AwesTRUCK awards ceremony at the historical Fort York Garrison Common. Over 50 food trucks from Ontario’s best curbside cuisine and food’s...

A successful program we ran this summer for our client, Yorkshire Valley Farms, was a weekly cookbook giveaway sponsored by Random House Canada. The Summer of Cookbooks Giveaway ran for 12 weeks and every week a new cookbook would be up for grabs. We decided to make...

"In Internet culture a lurker is typically a member of an online community who observes, but does not actively participate." - From Wikipedia The majority of social media users are lurkers in some way, shape or form; whether you're waiting for the bus and quickly reading your Twitter feed or sitting...

“Knowing that the dynamic had changed with advertising and magazines, I thought this was a good chance to get into something new, so I said I’ll learn social media.” Our very own Sean Beckingham got into social media on the realization that the future of marketing...

In July, acclaimed blogger, Andrew Dobson attended the invite-only first #LiquidLab series at The McEwan Group’s, Bymark. During the evening, Andrew tweeted out where he was and what he was doing, IRL, as he does. Before Andrew could finish his first cocktail, one of his Twitter...

  Being like-minded and bonded by synergies are the two elements needed to complete the perfect brand partnership. Like-minded: having a like disposition or purpose of the same mind or habit of thought (Miriam-Webster Dictionary). Synergy: a mutually advantageous conjunction or compatibility of distinct business participants or elements...

During the last week of June we invited 4 Social Media savvy foodies who love to cook to join 4 of Toronto's notable chefs in their restaurant kitchens to create Yorkshire Valley Farms' organic chicken-inspired dishes. [caption id="attachment_985" align="aligncenter" width="300"] Melissa Ramos with Chef Donna Dooher...

Fiddling for the event #hashtag or handle when settling in can be tiresome. We flip our Influencers THE card of all cards. Stores easily in behind your name tag laniard or inside your mobile case. [Tweet Card™ is a B&B Original]...

Influencer meet your food. Food meet your Influencer. What do you reach for first, fork or phone? Take the photo and tweet it, that's what we call twEATing. Bon appétit .   [TwEATing™ is a B&B Original]...

  Images repeatedly attract the most amount of engagement on any Social Media platform especially Instagram. When photos are tracked with a brand's official hashtag we can easily collate them and create stunning Facebook albums using our fans' photos. Fan-stagrams are what we like to call it. Take a...

A Branding & Buzzing Social Media Lounge is a destination for invited Traditional and New Media where they can engage with their audiences, conduct interviews and to have exclusive access to the Social Media Lounge’s sponsoring brands and partners. [FAST STATS] 35K + Attendees 500 + Media Attendees 250...