YouTube's latest updates present a wealth of opportunities for food and beverage brands to enhance their digital marketing efforts and engage with their audience in meaningful ways. By embracing platforms like YouTube Shorts, leveraging creator tools, exploring podcasting, and harnessing the power of live streaming,...
At Branding & Buzzing, we're constantly exploring innovative ways to elevate food and drink brands in the digital space. Today, we're excited to delve deeper into Instagram's latest updates and how they can revolutionize your marketing strategies. Join us as we uncover the potential of...
At our agency, we've had the privilege of working with numerous clients in Prince Edward County (PEC) since 2017. Through our experiences, we've gleaned invaluable insights into the local business landscape and the factors that drive success. One recurring theme that has emerged is the...
In the bustling world of food marketing, captivating visuals are the bread and butter of success. At Branding & Buzzing, a leading food marketing agency based in Toronto, Canada, we understand the power of compelling design in enticing consumers to engage with your brand. That's...
Lights, camera, action! Martha Stewart, the queen of all things culinary and domestic, has graced the silver screen with her presence in a delightful culinary cameo. In this cinematic gem, Stewart plays herself, bringing her signature charm, elegance, and expertise to the forefront. Let's delve...
Dominate the Canadian Grocery Market with Branding & Buzzing: A Must-Have for Big Grocery Store Success In the fast-paced landscape of Canadian grocery stores, every second counts once your product lands on the shelves. At Branding & Buzzing, we recognize the pivotal role that strategic marketing...
Spotlight: Joe Saraceno — From Fashion to Fragrance to Food & Drink At Branding & Buzzing, we thrive on creative partnerships that stand the test of time. One such story is our enduring collaboration with Toronto-based Still Life Photographer Joe Saraceno, a name that resonates in...
In the world of food, there are destinations that capture the hearts and palates of culinary enthusiasts. Prince Edward County, nestled in Ontario, Canada, has emerged as one such haven for foodies seeking unforgettable gastronomic experiences. At Branding & Buzzing, we're excited to delve into...
The food service industry is sizzling hot, but competition is fierce. In this landscape, food marketing agencies are wielding a new secret weapon: artificial intelligence (AI). AI is going beyond just sci-fi movies and is revolutionizing the way restaurants and food brands reach their customers....
In the ever-evolving landscape of the food and beverage industry, technological advancements are revolutionizing the way we think about ghost kitchens and virtual restaurants. At Branding & Buzzing, we understand the importance of staying ahead of the curve in marketing these styles of kitchens. Let's...
If your content has low views it’s not grabbing attention. If it has low likes it’s not relevant. If there are no comments it’s not engaging. If it has low shares it’s not relatable. If it has no saves it’s not valuable. In today's digital age,...
At our marketing agency, Branding & Buzzing, we firmly believe in the power of industry gatherings to drive innovation, collaboration, and meaningful connections beyond the confines of restaurant walls. Over the years, we've had the privilege of sharing insights alongside celebrity chefs and industry experts...
Can a food brand become a sensation on TikTok? Achieving viral status on platforms like TikTok and Instagram can propel your brand to new heights. Influencers can generate substantial revenue through sponsored content and appearances, but the key often lies in creating at least one...
Let's Party Like It's 1924: Celebrating Century-Old Canadian Food Brands. Hey there, foodie time travelers! Get ready to hop into our culinary DeLorean as we journey back to the roaring twenties, where flapper dresses and jazz music reigned supreme, and some of our favorite food brands...
Hey friends! NEWS ALERT from our team at Branding and Buzzing: we're hitting the road for a 4-city tour across 3 different time zones. Our goal? To host awesome events highlighting American spirits who have never hit Canada and are looking for representation. Thanks to the...
Customer Success Story Marketing Customer Success Story Marketing is a marketing strategy that highlights positive experiences and achievements of a company's customers who have successfully used its products or services. These stories showcase real-life examples of how a business has helped its customers solve problems, achieve...
The Metaverse has the potential to revolutionize the food industry in several ways: 1. Virtual Dining Experiences: With the Metaverse, people can enjoy immersive virtual dining experiences where they can explore exotic locations, dine with friends from around the world, and even interact with virtual chefs...
In today's digital age, where consumers are inundated with advertisements and marketing messages from all angles, companies are constantly seeking innovative ways to cut through the noise and capture their audience's attention. One of the most potent tools in their arsenal? Artificial Intelligence (AI). AI is...
In a previous blog post, we delved into the significance of logos. Now, let's examine two distinct companies, each endeavoring to convey a similar message. Read more about logos Similarities between the Associations: Craft Brewing Advocacy: Both companies are actively engaged in advocacy efforts to support and advance...
In today's digital age, Snapchat isn't just a passing trend for teens—it's a dynamic platform where brands can authentically connect with younger audiences. At Branding & Buzzing, a leading Canadian food PR agency, we recognize the immense potential Snapchat offers for engaging food enthusiasts and...
Its no secret -video content is taking center stage. With its unparalleled ability to captivate audiences and drive engagement, it's no wonder that videos are rapidly becoming the go-to format for brands looking to make an impact in today's crowded online space. According to recent data...
Brands that prioritize consistent brand messaging and increased visibility with longer, more frequent exposure are emerging as industry leaders. This approach ensures that the brand's message resonates authentically and seamlessly integrates into its natural narrative. Research indicates that 29 percent of consumers perceive promotions as...
In the ever-evolving landscape of food marketing, where should brands allocate their precious advertising dollars? The answer lies in understanding the shifting trends and consumer preferences that are shaping the industry. At Branding & Buzzing, we're here to guide you through the debate between paid...
In the ever-evolving landscape of digital marketing, authenticity has emerged as the golden ticket to winning over consumers' hearts and minds. As brands navigate through a sea of skepticism and cynicism surrounding traditional advertising, the spotlight has shifted towards authentic niche content created by influencers....
In the ever-evolving world of digital marketing, one trend continues to gain momentum: the rise of micro-influencers. These social media personalities, with follower counts ranging from 1500 to 10,000 in Canada, are redefining the way brands connect with their target audiences. And when it comes...
