Why Highlight Reels Are a Must-Have for Your Marketing Campaign In today’s fast-paced digital world, capturing and holding attention is no small feat. This is why highlight reels have become an essential tool for marketing campaigns. These short, high-impact videos tell a story, evoke emotion, and...
By Partner, Sean Beckingham Between October 31 and January 7, I traveled across North America, hitting Vancouver, Winnipeg, Chicago, and Florida. Each stop was a mix of work, new connections, and memorable experiences. This series will cover the highlights from each place, including learning about the alcohol...
Exploring TAGby: Revolutionizing Instagram for Foodies and Marketers Alike Instagram has always been a haven for food enthusiasts, with its visually stunning content making us crave everything from drool-worthy burgers to artisanal desserts. But what if the platform could be more than just a space to...
Meta’s New Fact-Checking Policy: What It Means for Paid Ads As digital marketers and Facebook Business Partners, staying ahead of changes to Meta’s policies is essential for running successful campaigns. Recently, Meta announced updates to its fact-checking policy, and this shift has sparked widespread discussions across...
Each partner at Branding & Buzzing asked ChatGTP why people chose our agency. This is what it said...
Marketing VS Branding Marketing is like asking someone on a date. Branding is the reason they say yes. Think about it: marketing is what gets people’s attention. It’s the flashy ad, the catchy email, or the social media post. Take the example of Nike: - Their marketing might get you to...
Between October 31 and January 7, I traveled across North America, hitting Vancouver, Winnipeg, Chicago, and Florida. Each stop was a mix of work, new connections, and memorable experiences. This series will cover the highlights from each place, including learning about the alcohol industry in Vancouver,...
Celebrating a Milestone: Over 250 Cocktail Content Shoots and Edits Crafted for Our Valued Clients At Branding & Buzzing, we are thrilled to announce a significant achievement in our journey as a leading food and beverage marketing agency. As of 2025, we have successfully edited, shot,...
Mocha is Back: The Colour of 2025 and Its Tasty History As we look ahead to design and fashion trends for 2025, mocha is taking centre stage as the colour of the year. This warm, earthy brown captures a sense of comfort and timelessness that feels...
Between October 31 and January 7, I traveled across North America, hitting Vancouver, Winnipeg, Chicago, and Florida. Each stop was a mix of work, new connections, and memorable experiences. This series will cover the highlights from each place, including learning about the alcohol industry in Vancouver,...
Meet Marian Staresinic: Storyteller, Innovator, and Furry Friend Enthusiast Marian Staresinic is a marketing powerhouse with a knack for bringing brands to life through creative storytelling and strategic thinking. As Vice President of Branding & Buzzing, Marian has been instrumental in helping the agency become a...
Pantone’s 2025 Colour of the Year: Mocha Mousse — A Delicious Hue for Food Marketing Pantone has announced its 2025 Colour of the Year, and it’s a luscious, warm brown named Mocha Mousse. This velvety tone is reminiscent of rich chocolate, frothy lattes, and creamy desserts,...
AI is the Secret Sauce Spicing Up Food Marketing! 🍔🤖 AI is to food marketing what hot sauce is to a taco—essential for making things pop! 🌮🔥 Gone are the days of throwing spaghetti at the wall to see what sticks. Today, AI is the head...
What Would a TikTok Ban in the USA Mean for Canadian Brands? TikTok has become an integral part of social media marketing worldwide, and for Canadian brands, the app is a vital tool to reach younger audiences and drive engagement. However, ongoing discussions about a potential...
2025 Social Media Tip: Safe Zones for Content Sizing As we gear up for a new year, staying ahead of the curve on social media best practices is essential. One often-overlooked aspect of creating standout content is ensuring your designs fit perfectly within the “safe zones”...
Instagram Hacks Every Food Brand Needs to Know Instagram is a feast for the eyes, especially for food lovers. It’s the perfect platform to showcase delicious dishes, innovative recipes, and behind-the-scenes content from your kitchen or food business. But with so many accounts vying for attention,...
Keep your message short. People have a short attention span. Brevity👍....
AI is transforming food marketing by enabling brands to create personalized, data-driven campaigns that connect with consumers more effectively. Here's how AI is revolutionizing the industry: 1. Personalized Recommendations AI analyzes consumer behavior, preferences, and past interactions to provide tailored suggestions. For example: Food delivery apps use...
Unlocking Brand Potential with Rapid-Fire SWOT Analysis At Branding & Buzzing, we specialize in helping brands discover their unique voice and personality. One of our favorite and most dynamic tools for this is our Rapid-Fire SWOT Analysis—an exercise designed to bring fresh perspectives and quick thinking...
Bringing Comedy to the Table with 3 Stooges Poutine At Branding & Buzzing, we thrive on discovering what makes a brand truly unique—and then amplifying it in a way that resonates with its audience. One of our recent projects, working with 3 Stooges Poutine, took...
GMO Apples vs. Naturally Selected Apples: Understanding the Difference When it comes to apples, the choices seem endless. But behind the glossy skin and juicy bite lies a fascinating story of how these apples came to be. In this blog post, through our work with Washington...
Exciting News: Branding & Buzzing Welcomes Washington Apple Commission to Canada! We’re thrilled to announce that the Washington Apple Commission has chosen Branding & Buzzing to represent their incredible brand in Canada! Known for their premium quality and dedication to delivering the freshest, most delicious apples,...
Why Hiring a Creative Agency is the Key to Social Media Success In today’s digital-first world, social media isn’t just about posting content—it’s about creating engaging, scroll-stopping moments that resonate with your audience. While it might seem easy to handle in-house, there’s a compelling case for...
Eggs Around the World Campaign At Branding & Buzzing, we’re proud to highlight the success of our Q2 campaign for Conestoga Farms—a fun and engaging project that celebrated the global appeal and versatility of Conestoga eggs. The Eggs Around the World Campaign brought diverse, culturally inspired...
Case Study: Elevating Calvados—A Heritage Spirit in the Modern Market At Branding & Buzzing, we thrive on transforming the narrative of niche brands into compelling stories that resonate with modern audiences. This case study highlights how we worked to elevate European Geographic Indication Spirits, particularly Calvados,...
