Cook It Raw: Bringing Together the Global Market

Forging ideas between chefs, farmers, food producer and academics to explore the possibilities of cuisine.

Cook It Raw brings together 15 international top chefs in remote areas to explore socio-environmental issues through cuisine. Some chefs to note include Albert Adrià (41º Experience, Barcelona), Ben Shewry (Attica, Melbourne) and April Bloomfield (The Spotted Pig, NYC) The chefs then show off their artistic creativity and craft spectacular dishes for their guests. This revolutionary concept will change the way we look at food and where it comes from on a global scale.

“The experience in Charleston gave us all an incredible opportunity to showcase Canadian ingredients, experience Carolina ingredients and meet chefs from all over the world. Those kinds of relationships can only inspire us and give us the push to make the Toronto food scene more groundbreaking and vibrant.” Ted Corrado

Hunting and foraging their own ingredients is a way for the chefs to reconnect with nature and build friendships. The true beauty behind Cook it Raw, is the dialogue it creates between the chefs, foodies and the culinary community. Kind of like us! At Branding & Buzzing we go beyond the traditional marketing approach, building communities with our clients.

We pride ourselves on being able to take an innovative culinary event such as Cook it Raw and pair it with a like-minded brand such as Samuel Adams.  It’s always great connecting clients who share a passion for their product, sustainable food and beverage, and culinary innovation.

Team Canada

“To know that Sam Adams is excited to work with groups like Cook it Raw and a handful of Canadian chefs like myself to connect our communities is humbling and inspiring. I believe in taking my personal experience and giving back to a community in need of a helping hand. I sincerely respect Samuel Adams for being the helping hand in our journey to join in the challenges and artistic opportunities Cook It Raw has to offer us as chefs and global thinkers.” Alexandra Feswick

We offer our clients a unique experience by connecting them with not just local, but global initiatives in the sustainable culinary community; a diverse, resourceful marketplace where they can start conversations, share their knowledge and collaborate to create mutually beneficial events that will WOW their fans!

“Cook it Raw allows chefs from around the world to connect and share their perspectives on food. It creates a global chef movement with strong advocates who play a very important role in the “awareness campaign” of using/sourcing local, seasonal, sustainable ingredients.” Bertrand Alépée