Earlier this year, seven Canadian Celebrity Food Bloggers were selected to compete in Thai Kitchen’s Canada-wide recipe challenge to take Global Food Mashups to the next level.
In order to discover some truly unique food mashups that anyone can make at home, Thai Kitchen partnered with Canada’s hottest foodie bloggers who are known for their creativity, knowledge and enthusiasm for delicious, one-of-a-kind creations.
“Global Food Mashups are happening everywhere that you look in the food world,” said Eins Mutuc, Marketing Product Manager, McCormick Canada (Thai Kitchen). “Just look at what’s happening with fish sauce, a traditional Asian seasoning: right now it’s blowing up and is being used in ways that you wouldn’t expect, such as a flavour enhancer in traditional French or Mexican cuisine. It’s that kind of new mashup that gets us excited about what the Celebrity Food Bloggers in our challenge are going to dream up.”
The rapid growth of social media has given bloggers a powerful platform to reach new audiences of foodlovers. The Celebrity Food Bloggers in this recipe challenge weren’t your average writers who visit new restaurants on occasion – they were and are the new rock stars of the food world who are seasoned and have a massive passion for everything to do with food. From cuisine experimentation, to emerging trends, to insider tips and knowledge, Celebrity Food Bloggers are on the cusp of what’s cool in cuisine.
Meet our contestants who faced -off against each other in a battle of delectable proportions — and in the end Canada chose Melissa Ramos as the winner!
Halifax’s Kelly Neil – kellyneil.com
Montreal’s Jason Lee – shutupandeat.ca
Ottawa’s Don Chow – foodieprints.com
Toronto’s Melissa Ramos – sexyfoodtherapy.com
Regina’s Stacey Martin – thislilpiglet.net
Calgary’s Jo-Anna Rooney – aprettylifeinthesuburbs.com
Vancouver’s Elizabeth Nyland – guiltykitchen.com
On January 6, 2014, for seven days, each blogger live-tweeted and posted their recipes on Instagram. From January 13 through January 26 they asked their social media audiences to vote for their favourite in the recipe challenge. Fabulous prizes such as a $100 Amazon.ca gift card and Moulinex Food Processor valued at $150 were up for grabs.
On Chinese New Year, January 31, 2014, each contestant’s winning dish was entered into a nationwide competition where Canadians had the chance to decide which Thai Kitchen Canada’s Best Recipe would grab top place in the recipe challenge and who would be crowned Thai Kitchen Canada’s Brand Ambassador.
During the national competition, Canadians voted for their favourite recipe, with each vote increasing their chance to win fabulous prizes, including a $1,500 Air Canada gift card, a Jamie Oliver Professional Series Cookware Set valued at $1,000 or a $1,000 Apple gift card.
Our bloggers rose to to the challenge and delivered creations that took us beyond traditional Pad Thai and coconut soup. Just look here…
Thai Kitchen Canada has made it easy for you to recreate these recipes in the comfort of your own home with this FREE eBook. Download your Modern Thai Cooking copy HERE and start getting lucky in the kitchen.
About Thai Kitchen
Thai Kitchen is committed to making nothing but the most authentic Thai food andproviding the best Thai food experience available to anyone, anytime, without compromising quality for convenience. That’s why we use only fresh, natural ingredients selected at harvest for their quality and flavor. With Thai Kitchen, you can say goodbye to Thai food delivery and pricey restaurant meals.