Jarritos Partners With LCBO, Global Tequila Brands And Restaurants Across Canada For New Paloma Campaign

Canada is getting a dose of Mexicana, as Jarritos partners with Canadian restaurants, select LCBOs and tequila giants Jose Cuervo and Hornitos, to bring Mexico’s beloved drink to the north.

Jarritos, the refreshing fruit flavoured Mexican soda, has become a beloved beverage worldwide and now has its sights set on Canada.

From east to west coast, over 50 restaurants including Milagro Cantina (Toronto, ON), Popina (Granville Island, BC), Oxbow (Winnipeg, MB) and Baijiu (Edmonton, AB) and Field Guide (Halifax, NS) are combining Jarritos and Jose Cuervo to offer their own personal spin on the trendy summer cocktail that’s giving the ever-popular margarita a run for its money.

Also, for a limited time and while quantities last, Ontarians can head to select LCBO locations from August 18-September 14, 2019 and purchase a Hornitos Plata, Reposado or Black Barrel and receive a 4-pack of grapefruit Jarritos.

The history and origin of the Paloma is still a mystery, but some say it’s named after the 1860’s folk song La Paloma, and others believe that it was created by legendary owner and bartender of La Capilla, Don Javier Delgado Corona. 

Santiago Behar, National Sales Manager for Jarritos said:

“When I first prepared Paloma’s for my Canadian friends, they were surprised by actually being able to enjoy tequila. Since then, the Paloma has become a classic with them!”

Canadian restaurants are excited to take part in this new campaign and share their own take on the Paloma, starting with the classic flavours of Jose Cuervo tequila and Jarritos grapefruit.

Chef Robert Belcham, a partner of Popina Canteen in Vancouver said:

“The Paloma is a great fit for Popina, because it’s a fun, delicious and refreshing summertime patio drink. It’s perfect match to our water and city vibes. What got us excited was to work with three great brands on one great drink, Jarritos, Jose Cuervo and Club House.”

Jarritos will be showcasing different creations of the Paloma, like The Dirty Paloma with Clubhouse Sriracha & Lime rimmer, as well as showing Canadians how the simple four-ingredient cocktail can be made in the comfort of their own home.

Visit Jarritos Official Website for more information & follow along on Facebook and Instagram.