How Bonne Maman Brought Jam Lovers Together Digitally for a More Fruitful Year

How Bonne Maman Brought Jam Lovers Together Digitally for a More Fruitful Year

Already one of the more healthy, comforting condiments found in household pantries across Canada, and the world, Bonne Maman wanted to keep the fruit goodness coming – even virtually – to its jam-loving audiences throughout 2020 – and the results were both hopeful, beautiful and delicious.

This physical event turned digital community strategy included, but wasn’t limited to, online brand advocacy and engagement with Chef Andrea Buckett, product giveaways, social live streaming for home baking inspiration, recipe creation, virtual hosting with Bonne Maman brand ambassador Christine Tizzard plus the execution of two virtual events, Jam Reconstructed and the belle of them all, the Holiday Kitchen Party.

With help from our joyful hosts – Christine Tizzard, On Boards best-selling author and food stylist Lisa Dawn Bolton, Le Cordon Bleu Paris Chef and entertaining expert Camille Moore and best-selling cookbook author Chef Dennis Prescott – we got party invitees in the celebrating spirit with a special video invitation in their inboxes.

During this online take on the annual Bonne Maman bash, guests were treated to the makings of a Bonne Maman Intense Apricot Cheese Board by Lisa, a Spicy Raspberry Jammer cocktail how-to by Camille, a walkthrough of Dennis’ Orange Turkey Roulad recipe and the creating of Christine’s Cherry Mascarpone Ice Box Cake for dessert.

Holiday Giveaway
Attendees were also entered for a chance to win Bonne Maman prizes including the in-demand, limited quantity Bonne Mamam Holiday Calendar, which featured mini jars of fruit spread flavours not available in Canada!

Contained flavours for 2020 included Fig and Cardamom, Pear and Mirabelle Plum and Lemon and Yuzu.


After the event concluded and the prize winners were announced, attendees were treated to two additional influencer-made Bonne Maman recipes by mail; Orange Pims/Jaffa Cake by Mardi Michaels and Brie Fondant with Intense Orange Jam by Laurie Cote.


Bonne Maman By the Numbers




273,417 #BonneMamanCA impressions
156,491 #BonneMamanCA reach


14,229 engagements
118,808 reach
158,437 impressions


485 registrations
5,210 engagements
310,000 reach
675,221 impressions