Already one of the more healthy, comforting condiments found in household pantries across Canada, and the world, Bonne Maman wanted to keep the fruit goodness coming – even virtually – to its jam-loving audiences throughout 2020 – and the results were both hopeful, beautiful and delicious.
This physical event turned digital community strategy included, but wasn’t limited to, online brand advocacy and engagement with Chef Andrea Buckett, product giveaways, social live streaming for home baking inspiration, recipe creation, virtual hosting with Bonne Maman brand ambassador Christine Tizzard plus the execution of two virtual events, Jam Reconstructed and the belle of them all, the Holiday Kitchen Party.
Contained flavours for 2020 included Fig and Cardamom, Pear and Mirabelle Plum and Lemon and Yuzu.
After the event concluded and the prize winners were announced, attendees were treated to two additional influencer-made Bonne Maman recipes by mail; Orange Pims/Jaffa Cake by Mardi Michaels and Brie Fondant with Intense Orange Jam by Laurie Cote.
Bonne Maman By the Numbers
BONNE MAMAN #BonneMamanCa
273,417 #BonneMamanCA impressions
156,491 #BonneMamanCA reach
INFLUENCER RECIPE CONTENT CREATION