In July, acclaimed blogger, Andrew Dobson attended the invite-only first #LiquidLab series at The McEwan Group’s, Bymark. During the evening, Andrew tweeted out where he was and what he was doing, IRL, as he does. Before Andrew could finish his first cocktail, one of his Twitter followers showed up at Bymark with a friend ready for drinks and an evening of indulgence. They showed up because of Andrew’s tweet.

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This is proof that social media goes beyond sharing and turns into ROI. Social Media #FTW.

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