B.Good’s aim is to provide food with roots with a focus on sourcing local and sustainable ingredients. With the launch of their fifth Canadian location at Yonge-Eglinton, we gathered top influencers and media in the health, wellness, food and lifestyle space to join in on the celebration.
B.Good offers an array of salads, bowls, burgers, shakes and smoothies that use farm-fresh produce, meats, cheeses, and freshly baked breads. They have options for a number of dietary restrictions that satisfy everyone.
Our social mixer was designed with the farm in mind; we quite literally brought the farm to the table, with the harvest table replicating a cornucopia of fresh ingredients delivered by their local suppliers. We engaged with our guests in person and created conversations via social media on Twitter, Facebook and Instagram using the hashtag #bgoodUptown.
Attendees had the opportunity to order their own meals, customizing if needed. They sipped on house-made beet-ginger and rosemary lemonades, local wines and craft beers. We gave the guests creative freedom to capture the essence of the experience, with fun photo shoots, mouth-watering pictures, and authentic social media shares.
Memorable moments included a custom video by Instagram heavyweight Ryan Hinkson aka @eatfamous.
Life is about balance. And now you can B. Good while eating delicious tasting food that is good for you. @b.goodcanada is serving up a whole host of healthy and local options without forgetting to tantalize your taste buds. Their new #BGoodUptown location just opened steps from Yonge & Eglinton and I was lucky enough to join some old and new friends in tasting the Burgers, Fries, Salads and Bowl that can make everyday taste like #chEATFAMOUS Friday. Hey @abhishekdekate @hypebelly @kellyforyou @glutenfreedominc @goinggrainless @agnes.the.foodie @nutritionartist @daniellefinest @glutenfreedominc @mstaresinic @seanbeckingham @globalgarcon When are we going back?!?!?! 🎥: @ryhanks
We received media hits from Toronto’s elite social media mavens, such as blogTO, @tofoodies, @hypebelly @abhishekdekate and @kale_and_krunches, to name a few. Overall impressions across 11 event contributors reached 675,000.
We successfully captured the real food mandate that is B.Good and left guests satisfied and nourished.