Why Your Logo and Branding are Key to Restaurant Success

Why Your Logo and Branding are Key to Restaurant Success

Choosing the right logo for your restaurant can be a crucial decision as it is an essential element of your brand identity.


The world’s most recognized logo is probably the “Golden Arches” of McDonald’s. It is estimated that over 90% of the world’s population can recognize the McDonald’s logo.

3 Reasons why it works so well


  1. Simple and memorable design: The Golden Arches are a simple and easily recognizable design that is easy to remember.
  2. Consistency: The logo has remained largely unchanged since the 1960s, providing a consistent brand identity that is familiar to customers.
  3. Strong brand association: The McDonald’s logo is strongly associated with the brand’s values and products, including fast food, convenience, and affordability.



Choosing the right logo for your restaurant can be a crucial decision as it is an essential element of your brand identity. Here are some simple tips to help get you starting while you choose the right logo for your restaurant:

  1. Understand your brand: Before designing a logo, it’s important to understand your restaurant’s brand identity. Consider the restaurant’s style, cuisine, and target audience. This will help you choose a logo design that accurately represents your restaurant’s personality.
  2. Keep it simple: A simple and memorable logo is often the most effective. A cluttered or complicated logo may not be easily recognizable and can be difficult for customers to remember.
  3. Consider the colors: The color scheme of your logo should align with the overall theme and atmosphere of your restaurant. For example, if your restaurant has a rustic or natural vibe, earthy tones might work well. If your restaurant is modern and upscale, you may want to consider using metallic colors. Fast food? You cannot beat red and yellow.
  4. Use appropriate typography: Typography can play a crucial role in the design of your logo. The font style should be easy to read and appropriate for your restaurant’s style. A script font may work well for a fine dining restaurant, while a bold sans-serif font may work better for a fast-casual restaurant.
  5. Make it versatile: Your logo should be versatile enough to be used on various marketing materials such as signage, menus, and social media. Consider how the logo will look in different sizes and formats. When in doubt make sure it fits inside a square. Almost all your social avatars are square.
  6. Get feedback: Once you have designed a few logo options, get feedback from others, such as employees or customers. Feedback can help you make an informed decision on which logo design to use. Even mom has an opinion. Remember in the end it is your brand so go with you gut when all else fails.


Post-Pandemic New Restaurant Openings.

Despite the challenges and economic downturn caused by the pandemic, new businesses are opening for several reasons. The Entrepreneurial spirit is alive and well. Many people have been inspired to start their own businesses during the pandemic, either due to changes in their employment situation or a desire to pursue a long-held dream. Post pandemic has shifted the changing consumer needs. The pandemic has led to changes in consumer behavior, with people seeking out new products and services to meet their needs. This has created opportunities for new businesses to fill these gaps in the market. The lockdown added to new shifts in technology and digital innovation. The pandemic has accelerated the adoption of digital technologies and innovation, creating new opportunities for businesses to provide online services or leverage technology in new ways.  The delivery apps saw a major spike in usage. In Canada, the availability of resources and support grew exponentially. The Canada government and other organizations have provided support and resources to new businesses, such as loans, grants, and mentorship programs, to help your new restaurant get started.

It is no secret that one of our agency services is creating Brand Books for restaurants. Heck, its why we are writing this. Take a look at some of our samples and we sure to follow them on social as they open up.

Summarizing. Choosing the right logo for your restaurant requires understanding your brand, keeping it simple, considering the colors, using appropriate typography, making it versatile, and getting feedback. By following these tips, you can create a logo that accurately represents your restaurant and helps to build brand recognition.