Unveiling the Boulevardier: A Classic Twist on the Negroni

Unveiling the Boulevardier: A Classic Twist on the Negroni

As enthusiasts of the food and beverage world, there’s a particular joy that sweeps over us when a beverage takes center stage, especially when it’s a classic cocktail. Today, we’re delving into the world of the Boulevardier, a captivating concoction that has been making waves in the Canadian cocktail scene for the past decade.

The Negroni’s Cousin:
For the past 10 years, the Negroni has held its own as a beloved cocktail in Canada. Comprising equal parts Campari, Gin, and sweet vermouth, it’s a simple  drink. As Anthony Bourdain famously cautioned, these cocktails might be delightful, but moderation is key – just stick to two.


Unveiling the Boulevardier:
So, what exactly is a Boulevardier? Think of it as a cousin to the Negroni, sharing two of its three primary ingredients. What sets the Boulevardier apart is its use of bourbon or rye whiskey as the principal component, instead of gin.

History of the Boulevardier:
The Boulevardier cocktail has a fascinating origin, credited to Erskine Gwynne, an American writer who founded the monthly magazine “Boulevardier” in Paris from 1927 to 1932. This intriguing blend of whiskey, sweet vermouth, and Campari has since become a timeless classic.

Bourbon: The Heart of the Boulevardier:
Our preferred Boulevardier is crafted with bourbon, a uniquely American whiskey. To qualify as bourbon, it must be made with a minimum of 51% corn and aged in new charred oak barrels.

Perfecting the Pour:
Glassware plays a crucial role in elevating any cocktail experience, and the Boulevardier is no exception. Typically served in a rock glass, the size and type of ice matter. A large cube, ideally a sphere, keeps the drink cold without diluting its bold flavors.

Dont worry. We found you the perfect sphere ice maker – HERE

Finishing Touch: Orange Peel:
For that final touch of finesse, top your Boulevardier with a twist of orange peel. It adds a citrusy aroma that complements the rich, complex flavors of the cocktail.

The Meaning Behind Boulevardier:
In a somewhat slang French translation, Boulevardier means “a man running about town.” The term also lent its name to a 1920s Parisian magazine, acting as a pocket guide for expats living in France.

Comparison with Old Pal:
Drawing parallels with another classic, the Old Pal, both cocktails share the Negroni’s essence but with distinct differences. While the Boulevardier calls for bourbon, Campari, and sweet vermouth, the Old Pal opts for rye whiskey, Campari, and dry vermouth.

Explore More Bourbon Cocktails:
For those seeking more bourbon cocktail inspiration, visit CHEERS!

For Restaurant Operators:
If you’re a restaurant operator looking to add the Boulevardier to your holiday menu and maximize its potential, follow this link:

As the Boulevardier continues to captivate cocktail enthusiasts across the globe, it stands as a testament to the timeless appeal of classic concoctions. So, the next time you’re in the mood for something sophisticated, consider the Boulevardier – a drink with a rich history and a flavor profile that never goes out of style. Cheers!