Unlocking Success: Why Being Featured in Food and Drink Magazine by the LCBO Is a Game-Changer for Alcohol Brands

Unlocking Success: Why Being Featured in Food and Drink Magazine by the LCBO Is a Game-Changer for Alcohol Brands


Welcome to the Branding & Buzzing blog, where we delve into the world of food and beverage to uncover the secrets of success for brands in the industry. Today, we’re shining a spotlight on the prestigious Food and Drink Magazine by the LCBO and why being featured in this esteemed publication is a golden opportunity for alcohol brands.

Why Food and Drink Magazine?

Food and Drink Magazine, published by the Liquor Control Board of Ontario (LCBO), is a revered authority in the world of food and beverage. With a loyal readership of enthusiasts and connoisseurs, the magazine serves as a trusted guide to the latest trends, products, and recipes in the culinary world. For alcohol brands, being featured in Food and Drink Magazine opens doors to unparalleled exposure, credibility, and market access.

The Benefits of Being Featured:

  1. Exposure to a Captive Audience: With a wide readership of passionate food and beverage aficionados, Food and Drink Magazine provides brands with a platform to showcase their products to a captive audience. From craft spirits to fine wines, being featured in the magazine ensures that brands are seen by consumers who are actively seeking new and exciting libations to enjoy.
  2. Credibility and Authority: Being selected for inclusion in Food and Drink Magazine lends instant credibility and authority to a brand. Consumers trust the recommendations and insights provided by the magazine, making it a powerful endorsement for featured brands. This association with a respected publication can significantly enhance a brand’s reputation and influence within the industry.
  3. Access to the LCBO Market: As one of the largest buyers and retailers of alcohol in North America, the LCBO plays a pivotal role in the distribution and promotion of alcoholic beverages. Being featured in Food and Drink Magazine can open doors for brands to access the LCBO’s vast network of stores and distribution channels, providing them with unparalleled market reach and visibility.

Branding & Buzzing’s Approach:

At Branding & Buzzing, we specialize in helping alcohol brands unlock their full potential and reach new heights of success. Here are some techniques we use to get alcohol brands featured in Food and Drink Magazine:

  1. Strategic Partnerships: We cultivate strategic partnerships with editors and influencers within the food and beverage industry, positioning our clients for prime opportunities for feature placements in publications like Food and Drink Magazine.
  2. Compelling Storytelling: We work closely with our clients to craft compelling narratives and stories that resonate with the magazine’s audience, showcasing the unique qualities and characteristics of their products in an engaging and memorable way.
  3. Innovative Campaigns: We develop innovative marketing campaigns and activations that capture the attention of editors and readers alike, generating buzz and excitement around our clients’ brands and increasing the likelihood of being featured in Food and Drink Magazine.


Being featured in Food and Drink Magazine by the LCBO is not just a good idea – it’s a game-changer for alcohol brands looking to elevate their presence and influence in the market. With unparalleled exposure, credibility, and access to the LCBO market, brands can unlock new opportunities for growth and success.