Maximizing Ad Impact for Food Marketers: Creative Tips for Meta Formats on a Budget

You don’t need expensive equipment or a lot of time to create engaging and creative ads. We have given you a starting must have list.  Here are some tips to enhance the effectiveness of your creative:

1. Opt for vertical videos: Since most people hold their phones vertically, using a vertical or square aspect ratio will cover more of their screen.

2. Keep text concise: People tend to scan quickly on platforms like Facebook and Instagram. Research conducted by the Mobile Marketing Association indicates that it takes 2–3 seconds for desktop ads to be seen and cognitively recognized, compared to just 0.4 seconds on mobile. Therefore, it’s crucial to keep your text short, clear, and concise to effectively convey your message.

3. Utilize the carousel format: The carousel format allows you to display multiple images that users can scroll through, without incurring additional costs. If you have numerous product or brand images, this is a great opportunity to showcase them. Take advantage of carousel tips to maximize its impact.

4. Incorporate movement: Ads that incorporate movement can easily grab attention in users’ feeds. Consider using templates available in Meta Ads Manager to transform your images into video ads. You can also explore resources like the “How to create engaging reels” course for assistance.

5. Leverage calls to action (CTAs): Facebook and Instagram provide a variety of CTA buttons for your ads. These buttons not only draw attention but also encourage user engagement. Experiment with different CTA buttons based on your desired action from the audience. Determine which ones prompt your audience to take action effectively.

By following these tips, you can enhance the effectiveness of your creative ads without the need for expensive equipment or excessive time investment.