Why Brands Should Consider Extending Their Brand with Spotify Playlists
In today’s digital age, connecting with your audience goes beyond traditional marketing channels. Brands need to find innovative ways to engage with their customers, and creating a Spotify playlist is one such creative strategy. Recently, No Frills, a popular grocery store in Ontario, launched their ‘Hauler’ campaign, which included a hip and cool Spotify playlist featuring various styles of hip hop. While our agency didn’t create this playlist, we absolutely love the idea and want to highlight why other brands should consider doing the same.
The Power of Music in Branding
Music has a unique ability to evoke emotions and create memories. By curating playlists that resonate with your brand’s identity and message, you can create a more immersive and personal experience for your audience. Whether it’s to set the mood at an event, create a connection with your customers, or simply add a fun element to your marketing strategy, a well-crafted playlist can do wonders.
At Branding & Buzzing, we often create Spotify playlists for our clients’ events and have pitched this idea to several brands. It’s a fun and engaging way to extend the brand’s presence and connect with customers on a deeper level. Here are a few playlist suggestions for three of our clients, complete with a brief introduction to each.
Playlist Suggestions for Our Clients
Cheers American Spirits is all about celebrating the rich tradition of American whiskey. They offer a wide range of premium whiskeys that cater to connoisseurs and casual drinkers alike. Here’s a playlist to complement their brand:
- “Whiskey in the Jar” by Thin Lizzy
- “Tennessee Whiskey” by Chris Stapleton
- “Lord I need a bourbon” by The Wisky Hunter
Conestoga Eggs prides itself on providing high-quality, farm-fresh eggs. They are a family-oriented brand that values nutrition and healthy living. Here’s a playlist that reflects their fun, family-friendly vibe:
- “Happy” by Pharrell Williams
- “Walking on Sunshine” by Katrina and the Waves
- “Can’t Stop the Feeling!” by Justin Timberlake
East Lake Shores is a picturesque vacation destination that offers a perfect getaway with beautiful lakeside views and a relaxing atmosphere. To capture the essence of a Canadian summer, here’s a playlist for them:
- “Summer of ’69” by Bryan Adams
- “Life is a Highway” by Tom Cochrane
- “Here Comes the Sun” by The Beatles
By creating and sharing these playlists, brands can engage with their audiences in a unique and memorable way. Music transcends boundaries and can make your brand more relatable and enjoyable. So, next time you’re thinking about your marketing strategy, consider adding a custom Spotify playlist to the mix. It’s a small touch that can make a big impact.