WHAT WE NEED FROM YOU::
• Use your iPhone or camera to record a 45-60 second video promoting Canada Takeout Day
The Step-Up: 📱
o Use a tripod or stabilize your phone by leaning it against something
o Film this horizontally
o Film at eye level
o Turn off phone notifications by putting your phone on “Do Not Disturb” or “Airplane Mode” in your general settings
o Record video in 1080p 24 or 30fps
Background: 🎬
o Background should be plain
o Do a video test to make sure it’s just you and the background
o If possible, film this video in your restaurant
o Leave space between you and your background
Lighting: 💡
o Sit near a large window for natural lighting
o If it’s too bright, move away from the window
Sound: 🔈
o Film in a quiet space
o Be within 2-3 feet of your phone for the best sound
o Surround your phone with soft items to reduce background noise
What To Wear: 👔
o Soft neutral, solid colours
o No busy patterns
o No bright whites or colours
Tips: 📸
o Lock focus as much as possible
o Click on your face on the video to focus it
o Centre yourself in the middle of the frame
o Focus on your chest and face
o Maintain eye contact
o Do a test before you begin
IN YOUR VIDEO, PLEASE EXPLICITLY SAY THE LINES “WEDNESDAYS ARE TAKEOUT DAY!” and “LET’S EAT TOGETHER”
(You do not have to include this in the flow of your video, you can do it separately afterwards. Please just leave a 10-second break in the recording between your personal video and these statements to allow our team to make edits)
All videos should address the three points below:
🎬 Wednesdays are #TakeoutDay
🎬 Ordering from your local restaurants is a show of support for the industry
🎬 Restaurants are a key component of Canada’s cultural identity and of our communities
Otherwise, your video should be personal, upbeat, inspiring, or address any aspect of the restaurant industry and its partners during this time. We encourage you do speak from the heart, and to do your own thing.