In 2016 McCormick were determined to do a better job with this program. They saw our “chefs-as-influencers” approach and thought we would be good fit for them. Our chefs created inspirational “share-worthy” content that showcased the McCormick difference, including pictures, interviews, recipes, mise-en-place videos and tips.
We were asked to reimagine the program, assign clear goals, promote the program through a targeted digital marketing campaign and execute the program across the United States.
We used the content our chefs provided to drive more targeted traffic to the McCormick website and social media channels.
We also spearheaded the digital marketing effort. This included content creation for organic stories, Facebook & Instagram ads, and conversation engineering so chefs could reach out and learn more.