How Wine Brands Can Use Social Media to Engage the Next Generation of Collectors (and Why Hiring a Beverage Marketing Agency Matters)

How Wine Brands Can Use Social Media to Engage the Next Generation of Collectors (and Why Hiring a Beverage Marketing Agency Matters)

If you’re a wine brand still treating social media as an afterthought, it’s time to rethink your strategy. The next generation of wine collectors—especially Millennials—aren’t discovering their favorite bottles through traditional advertising or on store shelves. They’re finding them on TikTok, Instagram, and through trusted influencers.

A recent article from Wine Enthusiast reveals a growing trend: younger wine lovers aren’t just drinking wine—they’re collecting it. But their approach is different. It’s digital-first, community-driven, and grounded in storytelling.

At Branding & Buzzing, we specialize in helping beverage brands tap into these cultural shifts to grow both awareness and sales. Here’s how we do it—and why your wine brand should work with a dedicated beverage marketing agency like ours.

1. Turn Your Brand into a Story Worth Sharing

Millennials and Gen Z don’t want to be sold to—they want to buy into a story. Whether it’s your winemaker’s background, your sustainable practices, or the region your grapes are grown in, we turn those details into content that people actually want to watch, like, and share.

We’ve done this for everyone from global spirit brands to family-owned wineries in Prince Edward County. With the right tone and approach, your story becomes your strongest selling point.

2. Use Short-Form Video to Demystify the World of Wine

Wine can be intimidating. But short, educational, and fun videos on platforms like Instagram Reels, YouTube Shorts, and TikTok can simplify wine for newcomers while still engaging seasoned collectors.

Want to show how your Cabernet pairs with steak? Or give a behind-the-scenes look at harvest season? That’s the kind of content we create—and it gets results. And yes, we’ll handle all the shooting, editing, and distribution.

3. Work with Influencers Who Actually Know Wine

Your ideal customer is following sommeliers, foodies, and lifestyle creators who influence their buying decisions every day. But not just any influencer will do.

We maintain a curated network of wine-savvy creators who know how to talk about terroir, tasting notes, and cellar-worthy vintages in a way that converts.

4. Create Collectible Culture, Not Just Products

The Wine Enthusiast article highlights how Millennials see wine collecting as a form of identity—something to share online and talk about with their peers.

We build campaigns that make your bottles feel exclusive, desirable, and collectible—from limited-edition drops to interactive campaigns that let your audience feel like insiders.

5. Hire a Beverage Marketing Agency That Gets It

You could try to do it all in-house. Or you could hire a team that already lives and breathes this space.

At Branding & Buzzing, we bring over a decade of experience in food and beverage marketing. We don’t just post—we strategize, produce, influence, advertise, and analyze. From wine to whiskey, we know how to create campaigns that pour results.

Ready to Make a Splash in the Wine World?

Let’s talk about how we can help you connect with the next generation of wine lovers—and collectors.

📧 Contact us today or follow us on Instagram @brandingandbuzzing.