Foodservice

Foodservice – Social Media Management

Let’s talk about your products.

 

Let’s talk about who’s using them, how they’re being used and what makes them better. Let’s talk about quality and how you guarantee it. And let’s make the business case for them.

Strategy

We’ll pinpoint your audience, what they need, why you’re in the best position to help them and how you’ll do it.

 

  • Define the businesses and distributors that would benefit from your products.
  • Identify the channels that make the most sense for you and your audience.
  • Set aggressive but realistic short- and long-term goals.

Content Calendars

We’ll create your story, deliver it regularly and make sure it’s always hitting the mark.

 

  • Give your brand a unique voice, look and feel.
  • Customize your messages to your channels.
  • Establish your clear point of difference.

Publishing

We’ll keep your channels fresh and relevant so your audience always has a reason to visit and always leaves with something valuable.

 

  • Receive content in advance for approvals.
  • Manage the conversations your content spurs and keep them moving in the right direction.
  • Anticipate platform/channel changes/updates and tweak accordingly.

Reporting

We’ll track your progress against your goals so you know what’s working well, what could be working better and why.

 

  • Have easy-to-understand reports you can share with colleagues.
  • Identify potential ambassadors, retailers and restaurants.
  • Reset goals as they’re met and exceeded.

“Our social media program enables us to reach culinary professionals through real-time and convenient means of communication. We are impressed with Branding & Buzzing’s strong social media track record; from idea to execution.”

 

Bjoern Leyser, Vice President

– McCormick U.S.