Eggs Around the World Campaign
At Branding & Buzzing, we’re proud to highlight the success of our Q2 campaign for Conestoga Farms—a fun and engaging project that celebrated the global appeal and versatility of Conestoga eggs. The Eggs Around the World Campaign brought diverse, culturally inspired recipes to life while reinforcing Conestoga’s identity as a premium, local egg provider.
Campaign Concept
The campaign revolved around celebrating cultural diversity through food. By showcasing recipes inspired by global cuisines, we demonstrated how Conestoga eggs could be the hero of any dish, no matter the culture or culinary tradition.
To amplify this message, we organized a travel-themed giveaway, complete with bold visuals inspired by Conestoga’s vibrant branding. The prizes included Conestoga eggs and an Expedia Gift Card, giving fans a chance to enjoy culinary exploration at home and beyond.
The Power of Reels
We created two dynamic custom reels that visually echoed the campaign’s theme while leveraging Instagram’s video-first format. These reels captured attention with their bright, engaging aesthetic, reaching:
- 34,301 impressions
- 70,864 views
- 51,285 reach
- 2,597 engagements
In total, the giveaway campaign achieved an incredible 142,588 impressions at a cost-per-result (CPR) of just $0.03—an undeniable win for ROI!
Influencer Partnerships
To bring authenticity and flavor to the campaign, we partnered with six talented influencers who developed culturally diverse recipes featuring Conestoga eggs. Each influencer created a reel showcasing their culinary masterpiece, complete with:
- Packaging shots
- Highlights of nutritional benefits
- Recipe inspiration for Conestoga’s website and social media
Their contributions sparked engagement and conversation. One influencer noted, “I received several comments and questions about the beautiful golden yolks!”
The influencer content reached audiences through reels, Instagram stories, and high-quality recipe photography, further expanding Conestoga’s brand presence. While the final metrics for two influencers are still pending, the early results have been promising, setting the stage for even greater year-over-year growth in 2024.
Recipe for Success
The Eggs Around the World Campaign was a golden opportunity to celebrate global flavors while showcasing the adaptability of Conestoga eggs. Through thoughtful partnerships, engaging content, and bold visuals, the campaign reached thousands, inspired home cooks, and drove brand awareness.
Click below to check out the incredible influencer reels!
Stay tuned for more exciting campaigns from Conestoga Farms and Branding & Buzzing—where food and creativity come together!