Case Study: Nanak Foods – Rasmalai Street Video Campaign
Objective
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Nanak Foods wanted to create buzz for their No Added Sugar Rasmalai using real people, real reactions, and a real Toronto street backdrop. The goal was to capture authentic, unpolished moments that would connect with viewers on social media.
What We Did
Street-Level Approach
We kept it simple and organic — no permits, no big set, no flashy equipment. Our team hit the streets of Toronto, ready to find everyday people willing to try the product on the spot.
Authentic Filming Style
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Filmed entirely on iPhones with a gimbal for stability.
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Captured clean, natural audio.
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Off-camera team member prompted participants with fun, easy questions.
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Encouraged people to say the product name (“Nanak No Added Sugar Rasmalai”) on camera to reinforce brand recall.
Sampling & Engagement
We handed out portions of Rasmalai to curious pedestrians, filming their reactions as they took their first bite.
Giveaway Incentive
Worked with Nanak Foods and A&W to offer a giveaway for anyone who provided a testimonial, adding a fun reason to participate.
Full-Day Shoot
We filmed for a full day, collecting a wide range of spontaneous and often hilarious reactions.
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The Result
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10 final videos edited for Nanak’s social media.
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Over 250,000 organic views across their channels.
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Client loved the unfiltered, relatable tone that made the product feel approachable and craveable.
The combination of street energy, authentic feedback, and snackable video edits gave Nanak Foods a campaign that stood out from polished, scripted food ads — and the audience responded.
