OPEN CASTING CALL Food Photography Creatives RFP: Rabbit River Farms – Rebrand

OPEN CASTING CALL RFP

We are seeking an experienced food photography creative team to produce a set of recipe-based images for the re-launch of Rabbit River Farms, an established egg brand based in British Columbia.

While the brand is rooted in Western Canada, this is a national casting call. We welcome submissions from creative teams across Canada. Branded cartons will be shipped,and fresh eggs will be provided or reimbursed as needed to support production if you are not locally based.

This is an opportunity for photographers and production teams specializing in packaged food, recipe development, and brand-forward visual storytelling.

PROJECT OVERVIEW

Deliverables: 24 final, edited recipe images (CLICK FOR FULL LIST)

Recipes & Product:
Full recipes and branded egg cartons will be provided

Brand Book Sizzler: LINKED HERE

Creative Approach:
We are looking for a team that can bring strong visual thinking while working within an established brand that has recently undergone a full rebrand.

This photography will help define the visual direction of the brand moving forward.

CREATIVE DIRECTION

Final imagery must align with the provided Brand Book Sizzler while allowing room for creative interpretation.

As this is a rebrand, the selected approach will inform future photography and visual standards for Rabbit River Farms.

PRODUCTION REQUIREMENTS

The selected team must supply:

  • Photographer / Creative Lead
  • Food Stylist (must be able to cook recipes)
  • Studio space
  • Props, surfaces and styling materials (minimal, cohesive set)
  • All food ingredients (excluding provided egg cartons)
  • Full post-production and colour correction

Styling Notes:

  • One plated “hero” image per recipe
  • Minimal, natural styling (ie. cutlery, linen, simple surfaces), do not overstyle
  • Egg carton must be included in each image (placement to be defined in Work Order)
  • A cohesive set is expected (approx. 4–5 plates/bowls reused to create consistency vs. 24 unique setups)

USAGE & RIGHTS

Usage Scope: Organic social, paid social, brand website, email marketing and internal sales materials

Exclusivity: No category exclusivity required

DELIVERABLE SPECIFICATIONS

  • 24 final edited recipe images
  • Minimum 4,000px on the long edge
  • High-resolution JPG files for web and digital use
  • Layered working files where applicable, including background, food, product/carton and key styling elements separated when possible
  • Print-ready files suitable for potential large-format use including banners, retail materials and internal sales assets
  • Files delivered in organized folders by recipe name
  • One round of light revisions included

All final assets must be delivered with sufficient resolution and flexibility for both digital and print applications.

TIMELINE

RFP Timeline:

  • RFP Release: Today
  • Questions Due: Wednesday, May 20, 2026
  • Responses Provided: Thursday, May 21, 2026
  • Proposal Submission Deadline: Monday, June 1, 2026
  • Creator Selection: Wednesday, June 3, 2026
  • Contract Signing: Thursday, June 4, 2026
  • Product Shipping: Monday, June 8, 2026

Production Timeline

    • Production Window: June – July 2026
    • First Delivery (12 recipes): July 8-12, 2026
    • Final Delivery (remaining 12): End of July 2026

BUDGET

Total Budget: $10,000 CAD

This is an all-inclusive budget covering studio, talent and crew, food and props, production, and post-production.

PAYMENT TERMS

50% deposit payable upon project award

Balance due upon receipt of final approved images

CONFIDENTIALITY

Selected teams will be required to sign an NDA prior to receiving the brand book.

SUBMISSION REQUIREMENTS

Please include:

  • Portfolio (food / CPG preferred)
  • 2–3 examples of packaged food photography
  • Short written approach (3–5 sentences)
  • 1 sample “recipe interpretation” (how you would shoot one dish from the list)
  • Mood board (8–10 images showing overall vision)
  • Confirmation of availability (June–July 2026)
  • Confirmation you can work within budget and timeline

Send submissions to:  Marian Staresinic

Subject Line: Rabbit River Farms Recipe Project Submission – [Full Name]

We are looking for partners who bring strong brand thinking, clean food styling, and a cohesive, scalable visual approach, with the opportunity to extend into a second phase of an additional 24 recipes later this year.