The Ultimate Guide for Food Brands Launching a Restaurant Campaign: The Power of Explainer Videos
In today’s fast-paced digital landscape, food brands launching a food service campaign must effectively capture the attention of busy restaurant owners and operators. One of the most impactful strategies is creating explainer videos that succinctly communicate the essence of the campaign. In this comprehensive guide, we will delve into why explainer videos are crucial, how to craft them, and a successful case study from our Jarritos Canada Taco Tour.
Why Explainer Videos Matter for Food Service Campaigns
Engaging and Informative Content
Explainer videos combine visuals and audio to deliver engaging content that captures attention quickly. In a world where consumers are bombarded with information, an explainer video stands out by presenting a clear and concise message in an engaging format.
High Retention Rates
Studies have shown that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. This makes explainer videos an incredibly effective tool for ensuring your audience remembers your campaign details.
Boosts Conversion Rates
Explainer videos can increase conversion rates by up to 80%. When consumers understand what your campaign entails and see the value it offers, they are more likely to participate and engage with your brand.
Improves SEO Performance
Videos can significantly improve your website’s SEO performance. Search engines favor content that keeps users engaged, and videos typically result in longer page visits. Additionally, including keywords in video titles, descriptions, and tags can further enhance your search engine rankings.
Crafting the Perfect Explainer Video
1. Define Your Objective
Start by clearly defining the objective of your video. What do you want to achieve? Whether it’s raising awareness, driving engagement, or increasing participation in your campaign, having a clear goal will guide the video’s content and structure.
2. Know Your Audience
Understanding your target audience is crucial. Tailor the video’s tone, style, and content to resonate with your intended viewers. Consider their preferences, pain points, and what motivates them.
3. Keep It Concise
An effective explainer video is typically between 60 to 90 seconds long. Focus on delivering the core message without overwhelming the viewer with too much information. Keep it concise and to the point.
4. Script and Storyboard
Create a compelling script that outlines the key points you want to cover. Follow this up with a storyboard to visualize how each scene will look. This ensures a smooth flow and helps in maintaining the viewer’s interest throughout the video.
5. High-Quality Production
Invest in high-quality production to make your video visually appealing. Use professional equipment for shooting, ensure good lighting, and use clear, crisp audio. If necessary, hire a professional videographer or production company.
6. Clear Call to Action
End your video with a clear call to action (CTA). Whether it’s directing viewers to your website, encouraging them to participate in your campaign, or sharing the video with others, make sure the CTA is straightforward and compelling.
Case Study: Jarritos Canada Taco Tour
Campaign Overview
The Jarritos Canada Taco Tour was a highly successful food service campaign aimed at increasing the brand’s presence in taco shops across Canada. The campaign featured an explainer video that played a pivotal role in its success.
The Explainer Video
Objective: The main objective was to inform taco shop owners and consumers about the campaign, highlighting the benefits of participation and the excitement surrounding it.
Audience: The target audience included taco shop owners, food service industry professionals, and taco enthusiasts.
Content: The video was concise, engaging, and informative. It showcased the vibrant culture of Jarritos, the ease of participating in the campaign, and the potential rewards for both businesses and consumers.
Results
The explainer video received thousands of views and was shared widely across social media platforms. It contributed to a 30% increase in participation from taco shops and significantly boosted brand awareness and consumer engagement.
Best Practices for Promoting Your Explainer Video
Leverage Social Media
Share your explainer video across all your social media channels. Create engaging posts that encourage shares and comments. Utilize paid promotions to reach a broader audience.
Embed on Your Website
Place the explainer video prominently on your campaign’s landing page. This not only improves engagement but also enhances your site’s SEO performance.
Email Marketing
Include the video in your email marketing campaigns. Personalized emails with video content can significantly increase open and click-through rates.
Collaborate with Influencers
Partner with influencers in the food service industry to share your video. Their endorsement can lend credibility and attract a larger audience.
Use Video SEO Techniques
Optimize your video for search engines by using relevant keywords in the title, description, and tags. Adding a transcript can also improve your video’s accessibility and SEO.
Explainer videos are a powerful tool for food brands launching a restaurant campaign. They offer a concise, engaging, and effective way to communicate your message and drive consumer action. By following best practices in creating and promoting your explainer video, you can ensure your campaign’s success and stand out in a crowded market.