5 Things People Are Loving About the New Instagram Edits App

5 Things People Are Loving About the New Instagram Edits App

At Branding & Buzzing, we’re always tuned in to the latest social tools shaping content creation—and when it comes to discovering the next big thing, our own Ruby Castle has a sixth sense for it. Always one swipe ahead of the game, she recently put us onto Instagram’s newest standalone app: Instagram Edits—and spoiler alert—it’s already a hit with creators, marketers, and brands.

“When editing with the edits app, you can save the video and it saves the video with the trending audio 🎉 ” Ruby Castle

 

So what’s MORE to buzz about? Here are 5 things people are loving about Instagram Edits:

1. Easy, Intuitive Tools for On-the-Go Creators

People are raving about how simple it is to cut, trim, overlay, and polish content right on their phones. No need to jump between apps or desktop editors—everything lives in one sleek interface.

2. AI-Powered Suggestions That Actually Work

Unlike clunky auto-edits from the past, this app uses smart AI to suggest cuts, transitions, filters, and even music timing based on the vibe of your content. Think of it as a creative partner, not just a tool.

3. Syncs Perfectly with Reels & Stories

Edits made in the app push straight to your Instagram grid, Reels, or Stories without weird formatting issues. This is a win for brand consistency and speed.

4. Designed with Creators and Marketers in Mind

Instagram Edits includes template packs, font libraries, and drag-and-drop branded assets—perfect for content teams and influencers juggling multiple campaigns.

5. It Speeds Up the Workflow (and Saves the Budget)

Early adopters, especially agencies and influencers, say the app cuts production time in half. That means more posts, less editing stress, and more budget freed up for ad spend or boosts.