20 Things We’re Looking At Right Now To Improve Your Instagram Feed
By Sean Beckingham
Recently, I sat down with our ads specialist — someone who’s been with us for over five years. She runs our paid, builds our reports, and more importantly, she’s now helping guide what we do next.
She sees the data before anyone else. She knows what people are actually watching, clicking, and ignoring.
I asked her for her “Top 20” — the things brands should be doing right now to clean up and strengthen their social presence.
Before we get into that, here’s where I fit in.
I work with our clients on strategy. I read every report. Then I have real conversations — what’s working, what’s not, and where we go next. No fluff. No hiding behind metrics. Just clear direction.
Because here’s the truth:
If your feed doesn’t reflect your current brand, your current product, and your current audience — your ads won’t work as hard as they should.
Your organic and paid need to match. Always.
The Social Audit: 20 Things We’re Looking At Right Now
- Archive timely posts (sales, contests, seasonal content)
- Remove low-engagement posts that flopped
- Align feed with new goals and KPIs
- Remove outdated packaging, fonts, visuals
- Cut messaging that no longer fits brand values
- Decide if a full refresh is needed based on current social trends
- Remove duplicate formats (same idea repeated)
- Cut weak hooks (posts that don’t hold in first seconds)
- Audit thumbnails as a grid (colour, contrast, flow)
- Standardize cover styles or remove inconsistent ones
- Remove cluttered visuals with no clear focus
- Clean caption tone (no off-brand or overly promotional copy)
- Remove outdated CTAs
- Clean hashtag use (irrelevant or generic tags)
- Ensure pinned posts reflect current positioning and quality
- Update highlights (covers, titles, remove outdated content)
- Remove low-quality video (lighting, audio, framing issues)
- Rebalance content mix (too product-heavy vs. real use)
- Remove trend-based posts that aged poorly
- Ensure top 9–12 posts represent current standard
Why This Matters for Our Clients
Most brands think growth comes from adding more.
More posts. More ads. More creators.
In reality, growth often starts with subtraction.
Cleaning your feed improves:
- Ad performance (your profile validates the click)
- Conversion (people trust what they see)
- Brand clarity (no mixed signals)
- Creative direction (you stop repeating bad ideas)
We see it all the time — brands running great ads, but sending people to a feed that doesn’t back it up.
That gap costs money.