TORONTO ( August 8, 2016) – Over 125 years, McCormick & Company has led the spice, seasoning and flavour industry worldwide while creating both a national and international resource for the culinary industry and foodservice operators; McCormick for Chefs (United States) and Club House for Chefs (Canada).
With these chefs and culinary experts spending most of their time cooking in the kitchen, social media has become their go-to for inspiration and connecting within the industry. Aware of this digital dependency, McCormick & Company is taking their online strategy to the next level and has connected with a Canadian branding agency to spice up their social media.
Toronto’s own Branding & Buzzing will be handling community management and engagement, how-to video content, culinary interviews and more, overseeing and revamping the already established social media marketing efforts of the American brand affiliate, McCormick for Chefs.
“It’s no secret that Branding & Buzzing has been working with national brands in the food space for the last five years across Canada,” stated Sean Beckingham, President of Branding & Buzzing, “what is really exciting and rewarding is that we have the privilege of working with an iconic U.S. client like McCormick for Chefs.”
Branding & Buzzing is also set to execute Club House for Chefs’ social media debut this summer, building on the relationships and trust already created in connections with chefs across Canada before ever bringing social media into play.
“Through social media, we will be able to conveniently provide more inspiration, increase the dialogue and celebrate successes with our loyal partners,” said Andrew Foust, General Manager of McCormick Canada.
McCormick Canada is excited about the new, upcoming social media presence because it is another strong platform through which they can enhance industry relationships and inspiration.
“We’ve worked with Branding & Buzzing in the past and were impressed by their layered execution and attention to detail. Further, they are well-connected in the restaurant industry. We love that Marian Staresinic, Vice President of Branding & Buzzing, shares our passion for food and flavour as a former chef and food industry entrepreneur. To be a true partner, you have to understand all aspects of the business.”
While offering professional grade products and services tailor-made for today’s demanding foodservice environment and most discerning culinary professionals, McCormick & Company aims to inspire chefs and foodservice operators across the world to innovate recipes using high quality herbs, spices and seasoning blends.
“Our social media program enables us to reach culinary professionals through real-time and convenient means of communication,” commented Bjoern Leyser, Vice President of McCormick U.S.
“Branding & Buzzing impressed with a strong social media track record; from idea to strategy, to execution, they have created a layered campaign that will help us grow. What I liked is their openness to impact both sides of the border and using their expertise and network to reach US and Canadian clients alike.”