Erica is a nationally recognized stylist, TV personality, fashion expert and founder of ERICA ON FASHION. Her styling aesthetic is all about marrying unexpected pieces and inspiring others to look at fashion in new and unique ways. With appearances on CTV’s The Social, The Marilyn Denis Show, eTalk, Steven & Chris, BT Toronto and Entertainment Tonight Canada, Erica is all about having fun, pushing the boundaries and ultimately helping men and women find their true-style selves.
First off, tell us how you first got involved with blogging.
After completing a journalism degree and diploma program with Algonquin College and University of Ottawa, I wanted to write about fashion. I started freelance writing here and there for various publications, but wanted the opportunity to write more. A fashion blog seemed like the next step.
Tell us a bit about the work you’ve done with Branding and Buzzing.
Branding and Buzzing asked me to help find stylish people visiting Toronto Eaton Centre and have them snapped by the talented Mauricio Calero for some fashion-forward street style snaps for TEC’s social media. It’s always a fun-filled day when the team gets together to find style stars in Toronto’s fashionable mall.
What does Social Media mean to you?
Social Media is incredibly important; it helps me stay current in my industry, while reaching out to those who look to be inspired, educated and excited by fashion.
How frequent do you post on your blog(s), Facebook and Instagram?
I post about 3 times a week on Erica On Fashion, while posting daily on Facebook, Instagram, Pinterest and Twitter.
What blogger or blog(s) have been your biggest influence?
There are so many incredibly talented bloggers – I love Gary Pepper Girl, The Native Fox, Manrepeller… Olivia Palermo’s Style Blog is also great. There are also a lot of talented Canadian blogs like Backseat Stylers, the Beckerman girls, Lisa Dengler of Just Another Fashion Blog. I could go on and on.
What advice would you give to newcomers in this industry?
Look to be unique. There are so many fashion bloggers out there now, the market has been saturated. So find a way to make yours new, fresh and uniquely you. Be true to you and what you love; people will follow you if it feels real.
If we could only read one post you’ve written which would it be and why?
Oh man… I’ve been doing this for so long I don’t think I could say! Wark It Wednesday’s are probably the most fun for me as it’s me styling myself with clothing that’s currently in my closet!
What upcoming social media trends do you see in the blogging industry?
I think Instagram is going to continue to flourish. It’s basically a personal photo diary of your life (very much like blogging), so no matter what your passion is, you can share it with others and hopefully inspire them to do the same – and now that Instagram has started their ad program here in Canada, I think the opportunities for businesses will be endless.
How do you see Influencer Marketing evolving in the next few years?
Consumers are really calling the shots now – brands are taking note of their likes, dislikes; who they surround themselves with, and what they’re passionate about. Reaching out to consumers on a grand scale is becoming increasingly difficult, so I think Influencer Marketing will only continue to grow in success. People want to feel a part of something, while being unique at the same time – I think that’s why it is becoming increasingly popular.
What do you do when you aren’t attending events or writing?
If I’m not on set of The Social, MDS or eTalk, I might be working with private clients, styling shoots & videos or running through malls pulling and prepping for upcoming gigs. It’s a busy lifestyle but I couldn’t imagine it any other way.